Kitchenware Website is Cookin' with New Products and Blog

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Upstart kitchen accessory website ToolsForFood.com has recently added a new line of products to its catalog as well as a new educational blog. The site's owner recently sat down to talk about the company's latest additions.

For example, you can use a crepe pan to make an omelet. Having little tips like that is what's going to set the blog apart from your typical this-is-a-recipe-only site.

When it comes to cookware, most people are left with the small selection that big box retailers have. Going to a specialized kitchen store in a shopping mall can also have a bit of a limitation in its own right with a brick-and-mortar's lack of space, not to mention the typically high prices.

Entrepreneur David Beairsto has been able to successfully combine low prices, high quality kitchen accessories and an impressive catalog with his new web venture, http://www.ToolsForFood.com.

"Kitchenware, like kitchen utensils and cookware, is something that everyone needs, whether it's a family or a college kid in a dorm," said Beairsto. "It made sense to offer something that everyone uses."

Beairsto launched the website in March 2009 and it has subsequently gain popularity as one of the internet's premiere destinations for cookware.

Though the site is still relatively new, Beairsto has already begun adding new products on his site, growing the e-store's selection further.

"We have a new stainless steel cookware set and it's our featured item," he said.

The site has also added a new informational blog with http://www.TheCookwareBlog.com.

"We're focusing on different recipes and techniques that people can benefit from," Beairsto explained. "For example, you can use a crepe pan to make an omelet. Having little tips like that is what's going to set the blog apart from your typical this-is-a-recipe-only site."

As the site continues growing with Beairsto at the helm, he hopes to turn his website into a family business, all the while helping people find high quality kitchenware for a fraction of the cost.

"There's a need for people to purchase cookware and dinnerware," he said. "These are items that can accent your kitchen and have practical functions. They can also make great gifts."

About the Company:
Tools For Food is owned and operated by David Beairsto.

Contact Information:

David Bearisto
http://www.ToolsForFood.com
(570) 588-2291

iePlexus, Inc.
http://www.iePlexus.com

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