CUTS Performance Marketing Launches Online Program to Increase Credit Union Loyalty and Memberships

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The launch of the CUTS network is the first new turnkey product marketing program and member savings service for credit unions. The CUTS Network allows credit unions to seamlessly and at no cost provide its members with savings on products from best-in-class companies.

We know that the availability of discount offers makes a credit union's website a destination for member savings thereby increasing credit union usage and loyalty

CUTS Performance Marketing, the nation's leading performance marketing network for credit unions, today announced the launch of its new turnkey product marketing program and member savings service for credit unions. The CUTS Network allows credit unions to seamlessly and at no cost provide its members with savings on products from best-in-class companies. Programs now available via the CUTS Network help credit unions acquire and retain members, grow revenue and assets, increase adoption of online banking and broaden the benefits of credit union membership.

The launch comes on the heels of the company announcing the findings of its proprietary survey conducted by Kelton Research which showed that nearly all (95%) credit union members say they trust special discount offers from their credit unions even though only a small percentage of products are purchased directly through the credit union's branch or website.    

"We know that the availability of discount offers makes a credit union's website a destination for member savings thereby increasing credit union usage and loyalty," says Jeff Plumer, president of CUTS Performance Marketing. "Our study showed that a significant number of credit union members would use their credit union more than they currently do if more special discounts from brand-name companies were available from their credit union. That's what CUTS provides," adds Mr. Plumer.

For the credit union, the CUTS Network requires no participation fees. Credit unions simply join the CUTS Network, select the product savings that they'd like to offer their members, and promote the savings to their members via turnkey marketing programs. Additionally, CUTS provides dedicated support and analytics to track member usage and savings. Products available through the CUTS Network include tax preparation software, small business management tools, books & entertainment, home security, and auto insurance.

"Credit unions possess unique assets: the trust and loyalty of their members," says Van Barker, senior vice president for CUTS. "We're committed to helping credit unions take full advantage of these assets to become even more successful."
Survey Methodology

The CUTS Performance Marketing Credit Union Member Survey was conducted with 401 credit union members by Kelton Research between February 24th and March 2nd, 2009 using an email invitation and an online survey. The survey has a standard deviation of (+/-) 4.9 percent.

About CUTS Performance Marketing
Serving the credit union industry since 1992, CUTS Performance Marketing has developed partnerships with more than 1,000 credit unions and is committed to broadening the benefits of credit union membership by making credit union websites a destination for savings on trusted products and services from leading merchants.

CUTS provides free turnkey marketing programs, dedicated support and marketing analytics to enable credit unions to attract and retain members, increase adoption of online services, compete with other financial institutions and generate income. For more information, visit http://www.cutspm.com or call 1-866-348-2887.

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ROBERT BLODGETT

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