The internet is the research model of choice for the consumer, and if you are not visible, you are not a player in your industry
Southbury, CT (PRWEB) July 8, 2009
Hundreds of FranchisEsource Brands International, (FSBI) business coaches are now establishing conversations, twittering and building online networks to build their businesses and bring a greater return on their marketing investment dollars. Already, all TES, AdviCoach and Business Partner business coaches are being armed with information, resources, links and tips to make them significantly more visible and knowledgeable within the social circle or portals they engage.
"Social media platforms are now an essential part of our marketing strategies," says Terry Powell," says Terry Powell CEO of FSBI and franchise blogger. "Social media sites like LinkedIn and Twitter represents an amazing way for us to help our franchisees market themselves as experts to their clients that can provide ROI that is exponentially greater than anything we've done in our 25 year history," he added.
As a multi-brand franchisor, FranchisEsource Brands International (FSBI), (http://www.FranchiseSource.com) founder Terry Powell is fully aware of the need to have an increasingly stronger presence online using social media marketing strategies to educate and inform the public on franchising and in particular, his business coaching brands. FSBI has hired a new design and social media manager, Alison Grieveson, who is charged with a mission of positioning FSBI brands and individual FSBI business coaches to connect with people through their social media content.
"As truly exceptional business opportunities for budding entrepreneurs, I will be positively affecting the bottom line of the FSBI brands and the franchisees using the incredible power of online social media marketing," says Alison Grieveson. "The internet is the research model of choice for the consumer, and if you are not visible, you are not a player in your industry," she added.
Along with positioning the FSBI brands, The Entrepreneur's Source (http://www.EsourceCoach.com), AdviCoach, (http://www.AdviCoach), Business Partner Marketing Coach (http://www.BusinessPartner.com) and Decor&You (http://www.Decorandyou.com) on social networking sites, Alison will also work with the franchisees in the 4 FSBI brands to educate and support their needs of incorporating social media tactics to their business marketing plans. "Today's consumer expect companies to have a social media presence and are using social media to participate in conversations, engage with brands, and find job investment opportunities," says Alison.
"The networking power of LinkedIn has given my business coaching practice more exposure than most traditional marketing strategies," say Ann Connor, AdviCoach serving the New Hampshire business community. "In recent months I can point to five new clients who came from my LinkedIn network with many providing me with at least one referral," she added.
"Our 4 national brands are in demand and offer great investments for the aspiring entrepreneur and for multi-unit investors, and those researching the various franchise options," says Terry Powell, CEO of FSBI. "Connecting with the consumer on the internet will help us meet our aggressive five-year financial plan of being a $750 million company taking advantage of the multi-unit trends and surge in the business services sector," he added.
FranchisEsource Brands International
FranchisEsource Brands International (FSBI) is a multi-brand Business Coaching franchisor with high-performance brands dedicated to the advancement of the entrepreneur. Today, FSBI's Coaching brands dominate the $1.5 billion dollar Business Coaching/Consulting franchise market with 33 percent market share in North America. With its 25-year history, Terry Powell, CEO of FSBI, is recognized as the founder of the Business Coaching profession with the establishment of The Entrepreneur's Source, AdviCoach, Business Partner Marketing Coach, Decor & You, http://www.FranchiseSearch.com, http://www.FranchiseMatch.com.
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