WebDMA, First-of-its-Kind Local Internet Advertising Media Service Launches in Atlanta, Detroit, Cleveland, and Tampa

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WebDMA, a new local Internet advertising service, allows advertisers to purchase Internet advertising for an entire local market or on a market-by-market basis nationally using the most trafficked, most popular websites with one media purchase. Using a local market's highest rated sites (newspaper, television and radio station), WebDMA advertisers get total market-wide internet advertising coverage, with no waste, 100% premium positioning, and measurement and accountability. Launching in Cleveland, Detroit, Atlanta, and Tampa markets, WebDMA will provide all media planning, buying, creative, optimization, program management and measurement in one stop for complete client convenience and simplicity. All that is required for most clients to get started with a customized plan is their key market(s), promotional offer(s), goals for the campaign, timing and budget.

WebDMA (http://www.webdma.com), a new local Internet advertising service, allows advertisers to purchase Internet advertising for an entire local market or on a market-by-market basis nationally using the most trafficked, most popular websites with one media purchase. Using a local market's highest rated sites (newspaper, television and radio station), WebDMA advertisers get total market-wide internet advertising coverage, with no waste, 100% premium positioning, and measurement and accountability. Perfect for sales events, coupons, grand openings, limited time offers, inventory reductions, clearances, or any promotion, WebDMA leverages the power of the Internet to reach buyers on a comprehensive, customizable local level.

"Until now, advertisers like banks, car dealers, grocery stores, restaurants, any retailers had to contact each website operator in each market individually, negotiate rates and provide creative materials for each website that serves a local market," says Howard Zoss, WebDMA President. "Not only is that incredibly time consuming, too often they are given poor position on sites where only 10% of their ads are even seen." WebDMA guarantees 100% of its clients' ads will be seen.

In addition, WebDMA will continually optimize client media buys, which means the poorest performing sites are eliminated, while the best performers are used more often. "A client already has enough on their plate running their business, Internet advertising is about constant optimization. If a client is buying 10 or 12 local sites, it's virtually impossible for them to find time to optimize each one," concludes Zoss.

WebDMA also provides 100% accountability in each media buy. Through state-of-the-art metrics, clients can see what every dollar produces in terms of return on investment. "Marketing dollars are too precious these days. Clients want constant feedback on what kind of business their advertising is generating," says Zoss. "And the beauty of the Internet is that it is all measurable and trackable, so our clients will know exactly how they are performing."

Launching in Cleveland, Detroit, Atlanta, and Tampa markets, WebDMA will provide all media planning, buying, creative, optimization, program management and measurement in one stop for complete client convenience and simplicity. All that is required for most clients to get started with a customized plan is their key market(s), promotional offer(s), goals for the campaign, timing and budget.

For More Information: http://www.webdma.com
Phone: 216.407.3070

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Howard Zoss
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