SoSMART® is really different from any other checking account I’ve seen. At first I couldn’t believe the interest I was earning, and no ATM fees! Now I tell everyone they should check this out for themselves. I can’t think of anyone who wouldn’t want to know about it.
Lansing, Mich. (Vocus) July 8, 2009
Members of NuUnion Credit Union are seeing big returns through an innovative product called SoSMART® Checking. While today’s economy has proven to be a challenge for many, over 13,000 members have found some relief in NuUnion’s unique offering that rewards account holders with features that make sense.
Since NuUnion’s introduction of SoSMART® Checking in 2007, members have seen over $2.1 million in interest paid to account holders and almost $400,000 in ATM refunds. At a time when gas prices are creeping back up and every penny counts, this unique checking account has generated a lot of attention. Over the past two years, SoSMART® has steadily grown to over 13,000 accounts with no slow down in sight.
“We’re ecstatic about the success of this product,” said Steve Winninger, NuUnion’s President & CEO. “It’s almost impossible for any of us to go out today, and not run into people who have SoSMART®. We all feel great pride when we hear stories about what members did with the interest they earned or refunds they received. Because at our core, we’re about helping people attain their aspirations.”
The SoSMART® account is based on rewarding members who complete three simple steps each month, which in turn help NuUnion maintain lower operating costs:
- Receive E-Statements
- Make one direct deposit or direct payment, and
- Make fifteen debit card purchases
There’s no minimum balance requirement and no monthly fees.
According to NuUnion member Nichole Waters, “SoSMART® is really different from any other checking account I’ve seen. At first I couldn’t believe the interest I was earning, and no ATM fees! Now I tell everyone they should check this out for themselves. I can’t think of anyone who wouldn’t want to know about it.”
NuUnion was established in 1952 and today is over 90,000 members strong. With more than $850 million in assets and 14 branches, including eight locations in Lansing, two in Mt. Pleasant, and four in west Michigan, NuUnion believes in providing a unique service experience. Membership is open to anyone in its 28-county service area.