For marketers and merchandisers, it's crucial to humanize technology. At CRI Europe, we will focus on innovation, customer experience, and the customer journey. Technology will help enhance experience, but delivering the experience itself is our focus.
Fairfield, N.J. and London (PRWEB) July 7, 2009
As part of its global expansion, experiential branding and marketing firm, Creative Realities, today announced the launch of its European operation, CRI Europe, Ltd.
CRI Europe, Ltd. will be headquartered in London, which will allow the company to better serve its EMEA clients, attract strategic accounts, and further establish the firm's burgeoning international presence. Creative Realities creates "wow" environments and customer experiences using a unique blend of business strategy, marketing, technology, and theatre.
Mike Fabian, an expert in retail theatre with an extensive background in global business development, will head up the operation as General Manager. Prior to joining CRI Europe, Fabian was Senior Solutions Marketing Manager at Sony Professional Solutions, where he was responsible for the lifecycle management and business development of all digital signage, managed services, and media asset management solutions.
"At the end of the day, integrated visual merchandising is all about the content," Fabian said. "For marketers and merchandisers, it's crucial to humanize technology. At CRI Europe, we will focus on innovation, customer experience, and the customer journey. Technology will help enhance experience, but delivering the experience itself is our focus."
"It was always part of our growth strategy to expand into Europe, where we can better service our global clients," said Jason Friedman, CEO of Creative Realities. "We are really excited to have Mike Fabian join our team. His years of Business Development experience across EMEA will be critical in setting up CRI Europe, Ltd. from London."
Fabian previously was Vice President, EMEA for digital signage solution provider, Scala. At Scala, he developed a strong reseller network across the region. He also was the Business Development Director for the Technology Centre of Excellence and founder of ScreenRED at Finance and Retail Banking full-service consultancy, John Ryan International. Whilst at John Ryan, Fabian helped to create the ground-breaking Merlin Center in the US, which was often referred to as an experiential, technologically-enhanced "theme park for bankers."
About Creative Realities
Creative Realities is a global experiential marketing and branding firm that creates wow environments and customer experiences for organizations in the fields of retail, hospitality, entertainment, healthcare, education, and general corporate. Its clients include Adspace Networks, Bank of America, Foot Locker, Harvard University, Hyatt, RadioShack, Samsung, Stanford University, T-Mobile, TiVo, and Time Warner. In 2007 and 2008, Creative Realities was named to Inc. magazine's Inc. 5000 list of America's fastest-growing companies. For more information, visit http://www.cri.com.
Chief Marketing Officer