Outsell Names Former Google Executive Scott Denhof as Strategic Alliance Director
Intelligent Marketing Firm Outsell, LLC appoints former Google Executive Scott Denhof as Strategic Alliance Director
Minneapolis, MN (PRWEB) July 8, 2009 -- Outsell (http://www.outsell.com), one of the fastest-growing digital marketing firms in America, has announced the hiring of Scott Denhof as Strategic Alliance Director.
Denhof's primary responsibilities will be the retention and growth of Outsell's strategic partnerships with agencies, manufacturers and large dealer groups. Denhof will also assist with the development of key aspects of Outsell's Digital Marketing Platform to better serve these organizations.
"Scott immediately recognized the opportunity that Outsell is capitalizing on and decided to leave Google, where he was a key business development executive responsible for selling their digital advertising platform to agencies and automotive manufacturers," said Mike Wethington, CEO of Outsell. "We are thrilled to have him join us on this exciting adventure as we continue to rapidly evolve our data-driven intelligent marketing platform."
Prior to joining Outsell, Denhof was responsible for managing and selling the Rich Media business at Google Inc. for Ford, Chrysler, GM and Ford Canada. His roster of agency clients included TeamDetroit, Digitas, Campbell-Ewald, Carmichael Lynch, Martin Williams, McCann, Leo-Burnett, Modernista and Doner. He also developed a dynamic digital advertising solution for GM and Chrysler.
"As the OEM's continue to move digital advertising dollars to the regions and dealers, I felt that Outsell's digital platform is uniquely positioned to bring accountable results to the retail channel," stated Denhof. "We are showing strong and measurable ROI's for our dealer's advertising investment. The consolidation that is occurring in the retail channel has made it more important than ever for dealers to communicate effectively with customers and prospects. Our turnkey solution, supported by a team of auto focused industry experts, really sets Outsell apart."
Denhof has a proven track record of success in the digital marketing and automotive industry. Prior to Google, he provided sales consulting services for emerging internet/wireless marketing companies for SED Consulting. Scott has also served as a Sales Director for Compete Inc. where he sold analytical solutions based on internet automotive shopping behavior data and initiated their sales plan for GM, Ford, DaimlerChrysler, BMW, Mercedes, SAAB, VW, Audi and their agencies. Denhof's extensive experience also includes providing Engage Inc. with strategic direction and business development for automotive manufacturers, agencies, and third party auto sites.
About Outsell LLC
Outsell (www.outsell.com) is a digital marketing firm that helps market leaders effectively engage consumers. We execute intelligent, data-driven digital marketing campaigns that change consumer perceptions, drive incremental measurable sales and deliver more revenue per ad dollar spent.
Outsell- The Intelligent Marketing Company
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