After watching a close friend deal with skin cancer and related issues, and watching our children play outdoors day after day, we realized that it was not about changing sun protection as much as it was changing the way people perceive it.
Dallas, TX (PRWEB) July 7, 2009
The TODAY Show's roving weather star, Al Roker, has packed up his Penske truck once again to hit the road for the annual "Lend a Hand" trip.
In its eighth consecutive year, "Lend a Hand" continues its mission to help small charities across the country that work toward improving conditions in their communities. When learning of the Today Show's mission to help those in need across the country, Doctor T's Supergoop! CEO & Founder, Holly Thaggard, jumped at the opportunity. Roker's goodwill road trip kicked off in Los Angeles, CA and continued on to Portland, OR with Supergoop! SPF 30 on board.
Supergoop! is a skin-saving product made for preventative skin care; an award-winning sun care lotion containing powerful Parsol 1789 (Avobenzone). This new-age SPF 30 sunscreen lotion is creating a cultural shift in the way modern families view sun protection. Doctor T's formula has won the "Gold Triangle Award for Excellence in Sun Safety." This prestigious award is backed by the American Academy of Dermatology. Doctor T's certified organic, aloe-vera based sun protection comes in convenient flip-top tubes, 5oz. Super-Spray bottles, and small-medium-large size "super-pumps." Purchase Supergoop! at http://www.supergoop.com
Supergoop! protects against 97% of UVB rays and harmful UVA rays as well. Supergoop! is an eco-friendly product with active organic ingredients; the lotion is easy to apply and has been tested to be "Very Water Resistant."
The brainchild of Holly Thaggard - mom, entrepreneur, musician, and artist - Supergoop! followed a natural evolution. "After watching a close friend deal with skin cancer and related issues, and watching our children play outdoors day after day, we realized that it was not about changing sun protection as much as it was changing the way people perceive it." This line of daily use SPF's mission is to become a part of everyday life, twelve months a year and to protect children and adults all the same through early education and prevention.
Supergoop! has also generously donated over $10,000 worth SPF sun protection
products to help the A Chance for Children Foundation in Los Angeles, CA. which helps support homeless and at-risk youth. Read more at http://www.achanceforchildren.org/
Doctor T's Supergoop! is available for purchase online at http://www.Supergoop.com and nationwide at Barneys New York, select Nordstrom stores, Genius Jones, Stanley Korshak, Four Seasons Resorts, and select dermatologist and pediatrician offices nationwide.
To arrange an interview with Holly Thaggard or for more information on Doctor T's Supergoop!, please contact Andra Mielnicki or Kim Reynolds of Behrman Communications at 212.986.7000