Leading Nordic Insurance Company Invests in Portrait

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Integrated solution gives competitive edge to acquiring new business and retaining customers

Working with One Marketing, a local MSP, we evaluated various options and chose Portrait for several reasons. Portrait Campaign Manager, combined with the integration of a sophisticated analytics capability, is an all-encompassing solution enabling us to plan and execute across multiple channels (email, telephone and web), and all from a trusted local supplier

Portrait Software has been selected by TrygVesta to provide an integrated suite of customer marketing software applications to run its customer relationship programs. The Portrait suite's proven capability, functionality, integration and ease of use were key to winning the contract in March 2009

TrygVesta is the second-largest general insurer in the Nordic region with activities in Denmark, Norway, Finland and Sweden. With circa 4,000 employees, 2.2 million private customers and over 100,000 business customers its aim is to be perceived as the leading peace-of-mind insurance provider to the Nordic region. The ability to deliver personalised one-to-one marketing campaigns is essential so that the right offer can be made to the right customer at the right time.

TrygVesta in Norway has been using Portrait Campaign Manager since 1996 to manage the renewal process and run special campaigns, for example telemarketing campaigns to promote car insurance. However, the holding company (based in Denmark) was using a number of different suppliers, outsourcing their campaigns and using SAS for analytics. TrygVesta was therefore looking to source an integrated tool that it could use internally to run all of its marketing programs across the group.

"We needed to find an integrated solution that would enable us to develop highly targeted customer programs, handle renewals, enable effective cross-sell and event-driven marketing as well as increase our retention rates" said Dorte Ransby, Vice President, TrygVesta. "Working with One Marketing, a local MSP, we evaluated various options and chose Portrait for several reasons. Portrait Campaign Manager, combined with the integration of a sophisticated analytics capability, is an all-encompassing solution enabling us to plan and execute across multiple channels (email, telephone and web), and all from a trusted local supplier," she added.

Portrait Software is providing a 1.3 million customer row licence with the potential for an extension to cover growth up to 2 million rows for the combined products: Portrait Campaign Manager, Portrait Customer Analytics and Portrait Uplift Optimizer.

"We are delighted that Portrait has been selected by TrygVesta. The flexibility of the applications allows easy integration with existing systems and with Portrait Campaign Manager TrygVesta will be able to automate manual marketing processes and react faster to customer needs with highly personalized communications. Our expertise in this area, together with the power of the technology will enable TrygVesta to stay competitive and profitable in a tightening market." said Kieran Kilmartin, Group Marketing Director, Portrait Software

About Portrait Software
Portrait Software enables organizations to engage with each of their customers as individuals, resulting in improved customer profitability, increased retention, reduced risk, and outstanding customer experiences. This is achieved through a suite of innovative, insight-driven applications which empower organizations to create enduring one-to-one relationships with their customers. The Portrait suite seamlessly integrates the world's most advanced customer analytics, powerful inbound and outbound campaign management, and best-in-class business process integration to drive real time customer interactions that communicate precisely the right message through the right channel, at the right time.

Our 300 + customers include industry-leading organizations in customer-intensive sectors. They include Merrill Lynch, Lloyds Banking Group, US Bank, Dell, Nationwide Building Society, T-Mobile, Telenor, Fingerhut, Bank of Ireland, Bank of Tokyo and Fiserv Bank Solutions. For more information on Portrait Software, please visit: http://www.portraitsoftware.com

About TrygVesta
TrygVesta wants to be perceived as the leading peace-of-mind provider of the Nordic region. We aim to prevent concerns from overshadowing the everyday lives of our customers. Throughout 2008, our more than 3,900 employees and our service and product provision interacted to provide peace of mind on a daily basis to more than 2.2 million private customers and more than 100,000 businesses. Generating gross earned premiums of DKK 17.3bn in 2008, we are the second-largest general insurer in the Nordic region. We are the largest player in Denmark and Norway's third largest player. We have operated our rapidly growing activities in Finland and Sweden since 2002 and 2006, respectively. You can also visit us at http://www.trygvesta.dk. Further information: Please contact Gerhard Dall, Communications Manager, tel. +45 44 20 30 72.

Media Contacts
Further information on this announcement, photography and interviews are available from:

UK:
Ian Peel - Portrait Software Press Office @ Solid State Marcomms.
Tel.: 07775 937494. Email: ian (at) solidstatemarcomms.com

USA:
Jacqueline D. Sagl - Public Relations Consultant
Tel.: 978.265.3663. Email: jsagl (at) comcast.net

Australia:
Annette Slunjski - Lucidity Marketing Communications
Tel.: +61 (0)2 4356 1520, mobile: +61 (0)408 460 711. Email: annette (at) lucidity.com.au

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IAN PEEL
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