Famed Pediatrician's New Book Prescribes Fish and Omega-3s for Children's Attention and Behavior Problems

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In his new book, Dr. William Sears explains why consuming omega-3s found in seafood helps deter the childhood attention/behavior problems he terms "Nutritional Deficit Disorder".

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Children are getting sicker, sadder and fatter, and Nutritional Deficit DisorderTM is responsible

"Children are getting sicker, sadder and fatter, and Nutritional Deficit DisorderTM is responsible," writes Dr. William Sears in his new book, The NDD Book. Dr. Sears coined the term "Nutritional Deficit Disorder" (NDD) to describe diet-related sleep, attention, and behavior problems in children. And he believes that simple changes in diet can help prevent or ameliorate common attention/behavior disorders, without resorting to drugs.

Sears encourages parents to feed their families a "grow food" diet consisting of 16 recommended superfoods, including "blues" (blueberries), "reds" (strawberries, watermelon, etc.), spices (cinnamon and turmeric), nuts, fish oil, and wild Alaskan salmon, among others.

Conversely, Sears recommends parents steer clear of the "sick 16," which include artificial colorings and flavor enhancers, preservatives, artificial sweeteners, packaged bakery goods, beef jerky, high fructose corn syrup, hydrogenated oils, marshmallows, and white bread.

Dr. Sears also recommends Vital Choice Wild Seafood & Organics, the leading to-your-door provider of premium wild Alaskan salmon, wild seafood, and select organic and kosher foods, as a trusted source of wild Alaskan salmon and salmon oil as well as many of the superfoods on Dr. Sears' "grow food" diet list.

Wild salmon contains high levels of omega-3 fatty acids, which are to the brain what calcium is to the bones, says Sears. "I believe that a deficiency of omega-3 fats is the number one nutritional problem in kids," Sears writes. "Fortunately, this deficiency is easily corrected."

"Simply put," writes Sears, "children who eat more fish think better, see better, run better, feel better and look better. I can't think of another nutrient that can do all that."

In the book, Dr. Sears recommends Vital Choice wild seafood: "A reliable source for safe and tasty fish is http://www.vitalchoice.com. Our family and patients in our practice have used this site for many years and have found it to be one of the best."

And he prefers wild salmon ─ such as Vital Choice Alaskan salmon ─ over farmed salmon, due to its superior nutritional and purity profile. Vital Choice carries a wide variety of brain-boosting wild Alaskan salmon. Their popular Sockeye fillets are a hit with families looking for a quick weeknight dinner. Their canned Sockeye is convenient in lunchboxes or for meals on the go, and packs a hefty nutritional punch.

One-half of one small, 3.75 oz. can of Vital Choice Wild Red™ Alaskan sockeye salmon provides 650mg to 800mg of total omega-3 fats, including 350mg to 445mg of DHA ─ the omega-3 fat needed for brain and eye development and health. These amounts of omega-3 DHA match the daily DHA intakes Dr. Sears recommends in The NDD Book for infants and young children, respectively. (Vital Choice "traditional" style Wild Red™ canned sockeye with edible skin and bones contains the higher levels of omega-3s, versus skinless-boneless Wild Red™ products.)

Among other Vital Choice products are pure, unrefined, and sustainably harvested wild Alaskan salmon oil supplements, available in pills and in liquid form, which Dr. Sears recommends in his book's chapter on supplements.

"We have long recognized the nutritional power of wild Alaskan salmon, and applaud Dr. Sears for featuring it so prominently in his new book," said Randy Hartnell, president and founder of Vital Choice. "We are thrilled that he's raised the child nutrition discussion to new heights, and are pleased to partner in the mission to fight NDD in children."

For more on NDD, please read The NDD Book, by Dr. William Sears, available on Amazon.com. For more information about the health benefits of wild Alaskan salmon and other wild seafood, or to place an order, please visit http://www.vitalchoice.com .

About Vital Choice Wild Seafood & Organics
Before founding Vital Choice in 2001, Northwest Washington native Randy Hartnell spent more than 20 years as a commercial fisherman in Alaska. Today, Vital Choice is a trusted source for fast home delivery of the world's finest wild Alaskan seafood and organic fare. Vital Choice foods are among the purest available, and are sustainably harvested from healthy, well-managed wild fisheries and organic farms. The company's products are recognized for their superior taste and health benefits, and are endorsed by leading health and wellness experts, including physicians specializing in nutrition, pediatrics, and integrative health care.


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Cheryll Kinsley
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