Impact Interactions to Present 'Building Your Online Brand Using Social Media' at ICSC's Idea Exchange Meeting

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Using social media to grow business' results has never been more important than it is today. Presenting at the International Council of Shopping Centers' Idea Exchange meeting, Impact Interactions' president Mike Rowland will demonstrate the best practices for using social media to achieve your business goals.

Mike Rowland, president of Impact Interactions, will present "Building Your Online Brand - How Twitter, Facebook, and Other Free Social Media Tools Can Help Your Business" on July 9, 2009 at ICSC's Idea Exchange Meeting in Boston.

With the publicity surrounding the rapid growth of Twitter, Facebook, LinkedIn, and other free social media tools, more businesses are interested in learning how to leverage these applications to drive business results. While most published success stories involving these applications usually revolve around the use of couponing and offering discounts, businesses can use social media much more effectively and efficiently. The key to delivering value to businesses is to understand that these applications are simply another tactic to use in marketing and relationship building with customers, prospects, and stakeholders.

In his presentation, Mike will cover the practical business uses for these applications while dispelling the common misperceptions about using social media in a business setting. Case studies and best practices derived from the ten years of Impact Interactions' experience helping clients such as Cisco, Cabelas, Ace Hardware, SAP, AARP, and others will be discussed with the members of ICSC. The presentation's focus on measurement will also help members to understand and present the results of their social media projects to senior executives in their organizations.

In addition to presenting at the Idea Exchange Meeting, Impact Interactions staff members will also be available to discuss social media issues at their display booth in the exhibitor area of the meeting.

For additional information regarding social media businesses or to have Mike Rowland speak at your event, please contact Trish Krahling or visit

About Impact Interactions:
Impact Interactions helps numerous organizations such as Cisco, NetApp, SAP, Intel, AARP, and the American Chemical Society create, manage, and measure highly successful online interactive communities and social media projects. We address the critical need of major global organizations to closely connect with their customers in the online world. Impact Interactions aligns online strategies with organizations' business goals to produce significant, measurable results through our consulting, community management, and reporting services. Learn more at


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