British Columbia Children's Hospital Foundation Uses Digital Signage for Campaign Fund-raising

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Interactive donor wall powered by Scala and 2C Visual Communications' diVA™

We wanted to do something outside the box and use technology, so we developed the idea of an interactive donor wall. It adds an element of fun to the lobby.

The British Columbia Children's Hospital Foundation (BCCHF) is harnessing the power of digital signage to spread the word about its Campaign for BC Children, a $200-million initiative to build a new hospital and create a legacy for the province's children.

Using Scala Content Manager and Player, and 2C Visual Communications' diVA™ -- an interactive software and hardware system that creates a responsive environment -- the BCCHF Donor Relations team constructed a 10-foot by 15-foot interactive mural in the lobby of BC Children's Hospital. It features four LCD screens, four audio speakers, two motion sensors, four distance sensors and lighting effects. When a passerby enters the area immediately surrounding the mural, sensors detect movement and bring the mural to life with video, audio and lights.

"We had a temporary space in the hospital that we could use for keeping the public and hospital staff up to date on the Campaign for BC Children," said Debra Kerr, Donor Relations Coordinator at BCCHF. "We wanted to do something outside the box and use technology, so we developed the idea of an interactive donor wall. It adds an element of fun to the lobby."

According to Chris Sweeting, the Web and Technical Support Specialist at BC Children's Hospital Foundation, the BCCHF Donor Relations team updates the donor wall regularly. Once the team determines what new material to include, content updates only take 10 to 15 minutes to upload into the network using Scala Content Manager and Player software.

Originally launched in April 2008, the interactive donor wall continues to educate the public about the campaign, encourages donations, profiles key donors, and keeps everyone up to date on the progress of new hospital construction and campaign proceeds.

For more information on the BCCHF interactive donor wall, please visit http://www.scala.com/news/case-study-pdfs/bc-childrens-hospital-case-study.

About Scala:
Driving more than 300,000 screens worldwide, Scala is a leading global provider of digital signage and advertising management solutions. Scala is the world's first connected signage company, offering the leading platform for content creation, management and distribution in digital signage networks and the first unified platform for advertising management of both traditional and digital signage networks. The company's digital signage customers include Rabobank, IKEA, Burger King, T-Mobile, Virgin MegaStore, Warner Brothers, The Life Channel, Rikstoto, Repsol, NorgesGruppen, Audi, ECE Flatmedia, Kaufhof (Metro Group) and thousands more. Advertising management customers include CBS Outdoor, Clear Channel Outdoor and Magic Media, among others. Scala is headquartered near Philadelphia, USA, and has subsidiaries in Canada, The Netherlands, France, Norway, Germany and Japan, as well as more than 450 partners in more than 60 countries. More information is available at http://www.scala.com.

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