eMindful and gBehavior Create Healthier Workers with Online, Experiential Health Education and Tracking Technology

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eMindful.com, a leading source of online health and wellness information and education, is teaming up with gBehavior.com, an incentive-based behavior management firm, to create a software and behavior change package that gives employers a significant advantage in achieving healthy behavior change within their organization. Tracking and rewarding employees' healthy behaviors helps employers cut down on healthcare spending and builds a healthier workforce.

We have found that tailored behavior modification strategies combined with rewards for success improves employer health and wellness programs by driving compliance and participation. An example is a reduction in non-emergency room visits immediately upon implementing the gBehavior system

eMindful.com, a leading source of online health and wellness information and education, is teaming up with gBehavior.com, an incentive-based behavior management firm, to create a software and behavior change package that gives employers a significant advantage in achieving healthy behavior change within their organization. Tracking and rewarding employees' healthy behaviors helps employers cut down on healthcare spending and builds a healthier workforce. eMindful's new comprehensive Integrated Weight Management system will be offered, live, in the eMindful virtual classroom bringing together a number of experiential courses promoting healthy behaviors around self-care, diet, and exercise. Employees receive incentives for achieving health related goals which directly impact health care costs for employers.

"The recent news that obesity rates are increasing across the nation heightens the need for cost-effective investment in wellness programs. We understand that employers are feeling increasing concern for the health of their workforce. By combining eMindful's expertise in educating people to make the healthy lifestyle changes they desire with the custom designed behavior modification strategies and software available through gBehavior, we are providing leading edge tools for employers who want to enhance the success of their wellness programs," says Kelley McCabe Ruff, founder and CEO of eMindful.com. "Companies who use this service will only pay for the successful completion of healthy lifestyle choices that they have identified as priorities for their workforce - and the greater portion of the cost of the program goes towards rewarding employees' success."

Companies will work with representatives of eMindful and gBehavior to identify a list of changes that will improve their employees' health. They then assign points to each of these health priorities.

"We have found that tailored behavior modification strategies combined with rewards for success improves employer health and wellness programs by driving compliance and participation. An example is a reduction in non-emergency room visits immediately upon implementing the gBehavior system," says Don Doster, gBehavior founder and CEO.

Using software developed by gBehavior, the employer will be able to track employees' successful completion of identified goals as well as their earned points, which can be exchanged for online shopping credits.

"Healthy changes could include participating in the online stress management and dietitian-lead mindful eating courses available at eMindful as well as getting timely health screenings, completing smoking cessation programs, or participating in health-related biking or fun runs," says Ruff.

The partnership has the potential to be a cost-saving enhancement for companies and individuals, she notes. In the past four decades, annual healthcare spending has increased from $75 billion to over $2 trillion. Obesity-related medical procedures, such as joint replacements, diabetes management, and dialysis, increase annual Medicare costs by up to $6,000 compared to healthcare costs for people who are not obese, demonstrating the fiscal value of prevention efforts, says Ruff.

eMindful (http://www.emindful.com) is the leading Internet source for comprehensive health and wellness services. Courses include mindful eating, stress management, forgiveness, yoga, and qigong. eMindful's online courses offer cost-effective and convenient access to our internationally acclaimed team of experts with whom you may see, hear, and interact, live in eMindful's virtual classroom, while still in the comfort of your home, at the office, or anywhere you can have a broadband Internet connection.

gBehavior (http://www.gbehavior.com) pioneered the development of incentive programs based on customized behavioral reinforcement strategies that help companies in all industries improve organization and individual performance. Unlike traditional incentive companies that get paid for selling products, gBehavior gets paid for program results. The methodology of change that gBehavior created has helped companies alter corporate cultures and employee behaviors in positive ways by motivating employee populations to perform at higher and healthier levels, resulting in significantly reduced healthcare costs.

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Kelley McCabe
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