OptionIt Partners with Silicon Valley Sports & Entertainment

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OptionIt, Inc., a leader in the next generation of ticket buying for sports and entertainment events, today announced a partnership with Silicon Valley Sports & Entertainment (SVSE) to be its official ticket "option" provider.

Our partnership with SVSE demonstrates the value we provide to both rights-holders and consumers. We look forward to working together to customize a ticket option solution that will meet the unique needs of SVSE and their fans

OptionIt, Inc., a leader in the next generation of ticket buying for sports and entertainment events, today announced a partnership with Silicon Valley Sports & Entertainment (SVSE) to be its official ticket "option" provider. SVSE oversees all business operation aspects of the San Jose Sharks and the HP Pavilion in San Jose. In addition, SVSE manages the SAP Open Tennis Tournament (ATP Tour), as well as select marquee HP Pavilion events, such as Strike Force Mixed Martial Arts.

OptionIt is a progressive new company that partners with sports teams, leagues, and event owners ("rights holders") to provide fans a hassle-free way to purchase tickets that is unsurpassed in terms of flexibility, convenience and security. Options provide a convenient and sensible way for fans to secure the right to buy a ticket at face value on a predetermined date in the future, without making a full, upfront commitment.

"Our official partnership with SVSE enables fans to reserve tickets and delay their final purchase decision until a later date. If the option buyer decides not to buy the ticket, they have the flexibility to sell their option to another fan on our proprietary options aftermarket," Mark Mastalir, OptionIt's Chief Executive Officer said. "The OptionIt platform provides significant benefits for both rights holders and fans."

"SVSE is excited to bring our devoted fans a new, innovative method of ticketing," said Malcolm Bordelon, Executive Vice President of Silicon Valley Sports & Entertainment. "We believe OptionIt is redefining the way people can purchase tickets, and are proud to be an early adopter of the platform. As a result of this agreement, our fans will now have the opportunity to reserve a ticket in advance of making the financial commitment, along with the peace of mind in knowing that their option is directly linked to a specific seat."

As a result of this partnership, ticket options will be available for San Jose Sharks home and playoff games for the 2009-2010 seasons.

"Our partnership with SVSE demonstrates the value we provide to both rights-holders and consumers. We look forward to working together to customize a ticket option solution that will meet the unique needs of SVSE and their fans," said Mr. Mastalir.

About OptionIt Inc
OptionIt's patented, user-friendly technology allows fans to reserve access to future events without the obligation to purchase tickets. The OptionIt platform reinforces the simple belief that convenience is about reserving now and deciding later. OptionIt's official partnerships with sports teams, leagues, and event owners ("rights holders") guarantee ticket inventory and empower fans by creating a flexible, personalized solution to purchase what they want, when they want it. In some cases, this may be before the physical printed ticket exists. For more information, visit optionit.com.

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Nicole Schoenberg
OptionIt
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