R.H. Donnelley and Innovectra Partner to Offer Digital Versions of Yellow Pages Directories

Share Article

Dex Pages to Include More Than 600 Digital Replicas of Dex Print Directories, Providing Consumers With Yet Another Option for Their Local Search Needs

Dex Pages has been very successful in our Qwest markets, where it currently averages more than one million page views per month and has proven to be an appealing alternative to DexKnows.com for our customers and consumers

R.H. Donnelley (OTC: RHDC), one of the nation's leading consumer and business-to-business local search companies, today announced that it has partnered with Innovectra, a local online advertising technology company, to introduce Dex® Pages (http://www.dexpages.com) to consumers throughout the 28 states where R.H. Donnelley publishes Yellow Pages directories. Dex Pages features digital, interactive replicas of the company's local telephone directories and complements DexKnows.com® (http://www.dexknows.com), R.H. Donnelley's popular online local search site, by providing consumers with yet another online tool to help them find local information easily.

Each directory maintains the look of a print directory on a computer screen, and contains all of the information found in print versions, including local business and white pages listings, community information, and more. In addition, Dex Pages enables keyword search and displays hotlinks to email and website addresses, making it easy for consumers to contact businesses directly or discover more information on the business with a single click.

Currently available in the 14 states where R.H. Donnelley publishes directories for Qwest, Dex Pages will expand by the end of the year to include areas featuring the EMBARQ® Yellow Pages brought to you by Dex and AT&T Real Yellow Pages published by Dex. Once this is complete all directories published by R.H. Donnelley will be available on Dex Pages. Each virtual directory will be hosted by Innovectra using its ActivDirectory software.

"Dex Pages has been very successful in our Qwest markets, where it currently averages more than one million page views per month and has proven to be an appealing alternative to DexKnows.com for our customers and consumers," said Maggie Le Beau, chief marketing officer and senior vice president, R.H. Donnelley. "Customer engagement and satisfaction with Dex Pages -- along with Innovectra's outstanding track record for accuracy, on time delivery and customer service -- helped pave the way to add the remaining R.H. Donnelley markets. We're excited to be able to expand Dex Pages to consumers across the Dex territory."

"We made their decision an easy one," stated Thomas C. Lewis, president and CEO at Innovectra. "While consolidating this portion of their business with one vendor leads to significant cost savings for R.H. Donnelley, we also believe other internal efficiencies will be gained by creating electronic directory archives for ad preparation, advertiser proofs and by providing consumers with electronic replicas of the printed phone book," said Lewis.

Innovectra's advanced ActivDirectory platform features crystal clear image quality, robust listing and ad content extraction and multi-keyword search functionality. Innovectra will support the Dex Pages electronic tear pages platform with additional features and functionality. ActivDirectory is part of a full suite of Innovectra products and services designed to help publishers manage their costs and increase revenues throughout their Yellow Pages serving areas.    

About R.H.Donnelley, Inc.:
R.H. Donnelley Corporation (OTC: RHDC) is one of the nation's leading consumer and business-to-business local commercial search companies. The company delivers relevant search results for consumers and leads to small- and medium-sized businesses through its Dex®-branded print yellow and white pages directories, Internet yellow pages site, mobile and voice search platforms as well as one of the largest pay-per-click ad networks in the U.S. It also operates the nation's leading business search engine and online directory through its Business.com subsidiary. For more information, visit http://www.rhd.comand http://www.dexknows.com.

About Innovectra Corporation:
Innovectra provides "world class" web, mobile and social network based local search solutions for online directory publishers. One of the first companies to create electronic directories, Innovectra currently publishes over 1,000 Internet Yellow Pages directories. We provide a complete suite of interactive online media products and services that "optimize" and "monetize" local search, including ActivImpact, ActivDirectory and a full suite of advertiser solutions. For more information, visit the Innovectra Corporation web site at http://www.innovectra.com.

###

Share article on social media or email:

View article via:

Pdf Print

Contact Author

Michael Evanchick
Visit website