Reston, VA (PRWEB) July 8, 2009
Zadby, Inc (http://www.zadby.com) announces that the second quarter of 2009 caps four straight quarters of accelerating revenue growth and several impressive milestones--including two videos achieving #1 daily ranks on YouTube.
Zadby's General Manager, Beau Brewer, is enthusiastic about the progress: "When a company makes these kinds of strides in this economic climate, you know you're on to something. We're watching competitors close their doors, but our ability to execute--moreover financially guarantee that execution--has been a key differentiator with clients. By proving again and again that we can deliver branded video hits with zero risk, we're going to make Zadby campaigns an integral part of every brand marketers' toolset in the next five years."
The second quarter revenue growth was spurred by large deals with Fortune 1000 advertisers, several deals with smaller advertisers, and increased spending by existing clients. Media and consumer packaged goods (CPG) were the most significant industries represented, although software and apparel also played a role.
The two videos that achieved #1 daily ranks on YouTube both launched in the month of April. The first video was a branded content video promoting a television premiere, and despite heavy branding elements, audiences made the video the #1 rated video on YouTube on April 9th and the #2 rated video for the week of April 5th through the 11th. The second video included more subtle product placement for an apparel company. The video was the #1 most "favorited" and the #5 most watched YouTube video on April 27th. In the first week, the video was watched over 750,000 times on YouTube and 1.5 million times web-wide.
Additional details on these and other Zadby campaigns--including client names and video information--can be shared on a case-by-case basis with press contacts upon client approval.
Zadby is also happy to announce a new VP of Business Development & Operations, Drew Schiff. Drew is joining Zadby from GeniusRocket and holds an MBA from the University of Maryland, a CFP from the College of Charleston, and a BS from Clemson University. Zadby is his fourth startup.
Zadby, Inc ("Zadby") is an online marketplace that connects brand marketers with top online video producers for brand integration. Zadby's pay-for-performance model reduces risk for marketers, and provides a great way for top producers to monetize their established audience. Over 500 producers are currently registered with Zadby, including 5 of the top 10 comedy producers on YouTube. Zadby has delivered millions and millions of branded video views for clients including Discovery Communications, Yum! Brands, and Colgate-Palmolive. Zadby is headquartered the Reston, VA with offices in Los Angeles, CA and New York, NY.
Beau Brewer, General Manager