Industry Trends and Growth Focus of Hair Color Global Forum 2009

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Biennial event to take place Monday, September 28 - Wednesday, September 30, 2009 in Philadelphia.

The Hair Care Global Forum was last held in 2007 and since then there have been many changes in the industry

Bringing together the leaders of the hair color industry, IntertechPira's biennial Hair Color Global Forum 2009 will be held Monday, September 28 - Wednesday, September 30, 2009 at the Doubletree Hotel in Philadelphia, PA. This forum will highlight the mega trends, technical innovations and new market opportunities for permanent, semi-permanent and temporary hair color and dye intermediates.

"The Hair Care Global Forum was last held in 2007 and since then there have been many changes in the industry," said Jessica Johnson, Senior Conference Producer for IntertechPira. "Baby boomers and men are driving growth in the hair color industry and formulators have created a wide array of natural shades, metallics, and rainbow colors that provide striking new effects. We are expecting a top-notch group of speakers and attendees to explore the science and business forecasts behind the industry."

Building on the success of the 2005 and 2007 programs, conference sessions will cover the market drivers and growth outlook for hair color, as well as the latest scientific advances that enable innovative effects such as metallics and fluorescence. Presentations will also cover new ways to test and color match dyes, and manufacturing and formulating issues. Emphasis will be given to the market trends, growth prospects, new business development opportunities, regulatory and safety issues, and the ever-changing definition of beauty in different regions of the world and its effect on the hair dye industry.

With over 80 leading industry executives expected to attend, an exhibit area featuring the latest products, leading company presentations and various networking functions, this conference is a key event for those in the hair color industry.

For more information about Hair Color Global Forum 2009 or to attend, visit http://www.haircolorconference.com. For inquiries about possible speaker opportunities, please contact Jessica Johnson +1 207 781 9617.

About IntertechPira
IntertechPira provides events, training, online information and publications across a wide range of niche commodities and disruptive technologies affecting industry. Our 100% independent products are provided globally 24/7 and delivered by teams of independent experts at sites in Portland, Maine, US and London, UK through 20 specialized industrial platforms. Our core competencies are information on: research and product development; globalization and new markets; production methods; regulatory and compliance.

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Danielle Marks
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