We can take any retailer's data and combine logos and product pictures to produce beautiful 4-color shelf tags and end cap signs in a matter of hours. The production process is also automated so that the signs are printed, cut, and boxed by aisle location for each individual store
Grand Rapids, MI (PRWEB) July 9, 2009
Grandville Printing Company today released a case study on a ground breaking digital shelf edge sign solution for retailers. The case study, sponsored by HP® examined the labor intensive decentralized in store print process of one Midwest retailer and implemented an efficient, automated centralized process which substantially reduced the chains production and operational costs.
One of the biggest challenges that large retailers face is printing and hanging their sale and price signs every week. Store employees can spend upward of 100 hours every week printing and hanging signs using traditional analog methods
In 2005, Grandville Printing Company piloted the concept of centrally printing in-store sale and shelf signs on-demand with its first HP® digital presses. The model proved so successful, it quickly contracted Grandville Printing for the remaining stores.
Today, the program is in 189 supercenters utilizing a centralized, on-demand, variable data digital print process. "We can take any retailer's data and combine logos and product pictures to produce beautiful 4-color shelf tags and end cap signs in a matter of hours. The production process is also automated so that the signs are printed, cut, and boxed by aisle location for each individual store," says Chris Nunez, Director of Digital Printing, Grandville Printing Company.
The retailer also reports that the operational efficiencies to the in-store labor, in turn means the staff can spend more time focusing on the store's guests.
The case study can be viewed at: http://www.gpco.com/nexgen on the downloads page.
About Grandville Printing Company:
Founded in 1956, Grandville Printing Company has 250 employees, running three shifts in a 198,500 square foot facility. The company provides a full line web, sheet-fed and digital printing including creative, copywriting, mailing, multi-media, photography production, fulfillment, signage, language translation, database management and marketing consulting.
Source: Grandville Printing Company (800) 748-0248
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