Sterling Commerce Renews Contract with References-Online to Spotlight Customers' Experiences and Solutions

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References-Online, the leader in the reference management industry, announced today that Sterling Commerce has renewed its agreement with References-Online. Sterling Commerce, one of Reference-Online's premier Fortune 500 clients, has been using Reference Management Services and Reference View for over four years.

References-Online, the leader in the reference management industry, announced today that Sterling Commerce has renewed its agreement with References-Online.

Sterling Commerce, an AT&T, Inc. company, helps companies optimize and transform their Business Collaboration Network to accelerate revenues and reduce costs. More than 30,000 customers worldwide use Sterling Commerce applications and integration solutions to connect, communicate and collaborate inside and outside their enterprise.

Sterling Commerce, one of Reference-Online's premier Fortune 500 clients, has been using Reference Management Services and Reference View for over four years. In 2005, Sterling Commerce set an ambitious goal of recruiting a large number of high-quality reference customers for its formal Global Customer Reference Program. Sterling Commerce used References-Online's professional services to create highly valuable content such as case-studies and audio/video interviews in addition to helping support the recruitment of new clients into the Global Customer Reference Program.

Sterling Commerce then purchased and deployed Reference View to create an online, centralized database to organize and store all of its reference information including collateral and activities. The search feature of Reference View saves both time and effort by enabling Sterling Commerce employees to quickly locate available reference assets or customers that match specific criteria. Additionally, Sterling Commerce uses Reference View to manage customer reference participation and activities to ensure its references are not over-utilized.

"We are thrilled to continue our relationship with Sterling Commerce," stated Jim Mooney, Founder and CEO of References-Online. "Throughout the years, Sterling Commerce has demonstrated a vision for their customer program that's world-class, and has provided fantastic feedback that have helped make our solutions and services more fine-tuned to the needs of all of our customers. Together, we've really helped define industry standards and set the bar for innovation."

Mary Beth Linn, Customer Reference Program Manager at Sterling Commerce stated, "References-Online's products are invaluable to Sterling Commerce in delivering superior customer service to both our clients and employees. Providing prospects the opportunity to hear existing customers discuss their business challenges and how our solutions have made their company successful truly differentiates us."

About References-Online:
References-Online is a privately held company based in Denver, CO and a recognized leader in the customer reference management industry. From on-demand video applications to reference management databases, References-Online offers a solution that identifies and solves every reference management challenge. The References-Online suite of solutions includes: Reference OnDemand, Reference View, Reference Management Services and Testimonial OnDemand.

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Elizabeth Sklaroff
References-Online
303-309-1180 ext. 24
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