'100% Tunisian' Olive Oil Showcased at the Summer Fancy Food Show

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The Tunisian Ministry of Industry and PACKTEC combined to present 100% Tunisian olive oil to buyers at the Summer Fancy Food Show in New York City. The introduction of the group of manufacturers represents a response to growing demand in the US specialty food market for Tunisian oil's unique flavor profile.

The show was a success as retailers enjoyed the flavorful dishes and discussed the quality differences found in Tunisian products. As US consumers integrate the health benefits of the popular Mediterranean Diet into their eating habits, including the daily consumption of olive oil, demand for superior oil will rise and '100% Tunisian' olive oil will be there to satisfy all palates.

"We're delighted so many people were able to taste these delicious flavors," says Packtec coordinator Lémia Thabet. "You can taste the delicate flavor of Tunisian olive oil and understand why it's so important to our culinary experience. Plus, olive oil is so healthy for the body, a great combination!"

The exhibiting olive oil producers included Huilerie Loued, CHO, La Vierge, and a collective of smaller growers and producers. Tunisian television celebrity chef, Rafik Tlatli, was onsite throughout the show to prepare traditional Tunisia dishes of couscous, calamari, vegetables and fish -- all, of course, featuring 100% Tunisian olive oil. Mr. Tlatli also prepared festive and flavorful platters for the VIP reception held at the booth Sunday evening on June 28th. Exhibitors were joined by a number of people who gathered to taste and learn more about olive oil from Tunisia, and sample the classic Mediterranean dishes.

According to Bill Sanders of the blog http://www.CrushandPress.com, "Clearly, Tunisian olive oil growers are breaking from their traditional role as bulk suppliers to others and are producing high quality extra virgin olive oils under their individual label. These versatile olive oils will appeal to the American palate."

Tunisian olive oil has long been treasured for its mild and fruity taste. Traditionally, the oil has been used for blending with oils from the northern Mediterranean region to soften their taste. As consumer palates become more sophisticated, however, the unique flavor profile of 100% Tunisian olive oil is becoming a much more sought after item.

For more information on 100% Tunisian olive oil, contact Bethany Wilson at +1 (423) 467-9864 or by email at Bethany (at) HammanMarketing.com, or visit http://www.tunisia-oliveoil.com.

Hamman Marketing Associates is a sales and marketing consultancy focused on serving the needs of entrepreneurs, domestic or international. The company helps businesses enter new markets, gain distribution, and build brand awareness within their target market. The consultancy has experience industries including food & beverage, textile, agriculture, medical, banking and building supply. Hamman Marketing Associates, established in 1999, provides services that include the US Market Entry Program (USMEP), and extend to corporate ID, public relations (PR), trade show promotion, and packaging design.


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Bethany Qilson

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