KSL Media Reorganizes For "Hybrid Buying" in Television; Announces Five Promotions

Share Article

KSL Media (http://www.kslmedia.com), one of the largest independent media buying companies with offices in New York, Los Angeles and four other markets, is pleased to announce the reorganization of their television media buying department for a focus on "Hybrid Buying." Hybrid Buying combines the targeting of television buying with the responsiveness and pricing of Direct Response buying.

These changes will allow us to continue to innovate, as we have done for the past 28 years. After all, that's what our clients as entrepreneurs do, and what we as an entrepreneurial media company must do to stay ahead of the curve.

KSL Media, one of the largest independent media buying companies with offices in New York, Los Angeles and four other markets, is pleased to announce the reorganization of their television media buying department for a focus on "Hybrid Buying."

"Hybrid Buying combines the targeting of television buying with the responsiveness and pricing of Direct Response buying," says CEO Hank Cohen. "In doing this, we can always be assured that we are getting the best possible pricing for our clients, so they can get more bang for their buck in this competitive economy."

KSL Media has promoted the following executives:

Susan Gershon is promoted to Executive Vice President/Director of Operations. Susan has been with KSL Media in New York City for 28 years, most recently as the Executive Vice President of Local Broadcast, and knows better than anyone the unique personality of KSL. Susan will be dedicated to applying management systems to harness and manage KSL's growth.

Taking over Susan's position in local broadcast, Liz Kelly will take on the role of Vice President/Director of Direct Response Buying and Local Hybrid Broadcast Buying. Liz joined KSL in Los Angeles in October of 2008 and has already distinguished herself on campaigns for Anna's Linens, The Guitar Center, Publisher's Clearing House and others. Liz is a veteran media buyer who began her career at Foote, Cone & Belding in 1981. Since then Liz has had increasing responsibilities and titles at numerous agencies and has worked on hundreds of campaigns for top brands including Verizon, Sparklettes, Pizza Hut, Porche, Apple, Alberstons, ARCO, Farmers Insurance and Mazda. In leading "Hybrid Buying" Liz will be able to cross utilize KSL's team of buyers in order to better serve clients with the benefits of this buying strategy.

Marcia Listo was promoted to the position of Associate Director of Hybrid Broadcast Buying Operations in the New York office. Marcia has been with KSL for over 20 years. She started as the receptionist when the company had 12 employees in 1983, before quickly moving to an Assistant/Estimator in the Buying Department. She left the company for a stint in radio sales but returned to KSL as an Assistant to the NY Radio Buyer/AE and Network Radio Buyer. Learning the ropes, she was given her first radio market after seven months, than promoted to Radio Buyer. As the company grew, and merged TV and radio, Marcia picked up TV buying, as well as local cable. She became the Network Radio Buyer in 2003 and was most recently the Senior Local Broadcast Negotiator. With her extensive experience in all aspects of local broadcast, she now specializes in buying local retail accounts and has very strong professional long term relationships that include network radio, radio, television, and cable, along with management and national sales representatives. Marcia will work with and oversee the broadcast buyers in the New York office of KSL Media.

Robin Piersol was promoted to the position of Associate Director of Hybrid Broadcast Buying Operations in the Los Angeles office. Robin has been buying media for 14 years and has bought for Pabst Brands, Taco Bell, Subaru, IHOP, Mervyn's, Target, General Motors and more. Prior to joining KSL she was a Senior Media Buyer at GM Planworks. Her most recent position at KSL was as a Senior Local Broadcast Negotiator. Robin will work with and oversee the broadcast buyers in the Los Angeles office of KSL Media.

Sandy Dibble was promoted to Associate Director of Direct Response Buying Operations in the Los Angeles office. Sandy has been buying media since 1980 at Y&R for clients including KFC, Goodyear and Taco Bell. Since then she has worked at several agencies, joining KSL Media as a Senior Buyer last December, but has already impressed clients and coworkers alike with her work on The Guitar Center, Anna's Linens and more. Sandy will work with and oversee the Direct Response Broadcast Buyers in both KSL offices.

"These are important structural changes that will help us operate more efficiently and effectively in the servicing of our clients," notes KSL Chairman Kal Liebowitz. "These changes will allow us to continue to innovate, as we have done for the past 28 years. After all, that's what our clients as entrepreneurs do, and what we as an entrepreneurial media company must do to stay ahead of the curve."

Finally KSL President David Sklaver added, "We congratulate Susan, Liz, Marcia, Robin and Sandy on their promotions and new roles in our company. We also wish them great success, after all their success will be our clients and our own."

###

Share article on social media or email:

View article via:

Pdf Print

Contact Author

Susan von Seggern
Visit website