ResponseLogix™ Concludes Successful Chrysler, Dodge, Jeep Pilot Program

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ResponseLogix's four month Chrysler, Dodge, Jeep pilot program with 11 different dealers in seven states comes to a successful conclusion.

ResponseLogix's SmartQuote product gives us that ability. And, we know ResponseLogix's SmartFollow™ product will continue marketing to customers if the communication stops between those consumers and our sales people. We are very pleased with the results so far, and look forward to seeing an even bigger impact over the next several months.

ResponseLogix, Inc., a provider of software and Internet services to automotive dealers, today announced the completion of its four month pilot program for Chrysler, Dodge, and Jeep dealers. 11 dealers in seven different markets used the ResponseLogix suite of software products to create and manage their response to Internet leads. From Seattle to Boston, these dealers have dramatically improved their response time to their Internet customers, and re-invested hundreds of man-hours into doing what they do best: taking care of customers.

ResponseLogix's SmartQuote™ product recently received recognition by Automotive News Magazine as one of ten featured products in its annual post-National Automobile Dealers Association convention product review, this year entitled Cool Stuff at NADA.

"Being able to support the digital marketing activities of Chrysler, Dodge, and Jeep dealers is an important step in our efforts to become the industry leader in providing solutions for responding to, and managing, Internet sales leads. The opportunity to work with leading-edge dealers as they search for answers to the digital marketplace gives us the feedback necessary to make sure our products fit their needs," said Tom Mohr, President and CEO of ResponseLogix, Inc. ResponseLogix began rolling out the program to Chrysler, Dodge, Jeep dealers in all its markets this month. ResponseLogix products are already being used by Toyota, Ford, Lincoln-Mercury, Lexus, Audi, and Hyundai dealers in over 40 markets across the US. A recent article in the May edition of Auto Dealer Monthly magazine highlighted the success Toyota Sunnyvale experienced with ResponseLogix. Auto Dealer Monthly.

"Being first to respond to an Internet customer's request for a quote makes that customers ours to lose," said Jon C. Sherrell, Ecommerce Director of the Rairdon Auto Group. Sherrell continued, "ResponseLogix's SmartQuote product gives us that ability. And, we know ResponseLogix's SmartFollow™ product will continue marketing to customers if the communication stops between those consumers and our sales people. We are very pleased with the results so far, and look forward to seeing an even bigger impact over the next several months."

About ResponseLogix, Inc.
Founded in March, 2007, ResponseLogix takes auto dealers' Internet sales departments to the next level of productivity and profitability. ResponseLogix solves the three biggest challenges in the Internet sales process: the speed and quality of initial response to leads, the impact and consistency of ongoing follow up, and, the effectiveness of the live communications in-between. ResponseLogix is the only solution in the marketplace that solves all three of these issues while delivering personalized messages to the customer that are timely, consistent, and relevant. Additional information is available at http://www.responselogix.com.

About Rairdon Auto Group
Rairdon Auto Group is a premier Dodge, Chrysler and Jeep dealer in Western Washington. With dealerships conveniently located in Kirkland, Monroe, Smokey Point, and Bellingham, Washington, Rairdon provides outstanding service to customers throughout the Northwest. Additional information is available at http://www.rairdon.com.

Contact:
ResponseLogix - Bob Couch at (650) 207-8820

Rairdon Auto Group - Jon Sherrell at (206) 399-3809

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