Zepherella Introduces "No Surprise" Healthcare Pricing Solution for Physicians with Patient Centered Practices

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Zepherella introduces the concept of "no-surprise healthcare pricing" from both a patient and physician perspective. By providing upfront pricing, potential discounts and guaranteed collections, the patient and doctor can focus on what's important - the patient's health and wellness. Most primary care physicians spend a great deal of time and money overcoming administrative challenges. With Zepherella, physicians can shift their attention back to practicing medicine. The result is that patients get the best possible care.

Zepherella creates true healthcare price transparency for doctor and patient alike

Today doctors and their self-pay patients can experience healthcare reform they create with the help of Zepherella, a new free online healthcare service for physicians and consumers.

Zepherella introduces the concept of "no-surprise healthcare pricing" from both a patient and physician perspective. By providing upfront pricing, potential discounts and guaranteed collections, the patient and doctor can focus on what's important - the patient's health and wellness. Most primary care physicians spend a great deal of time and money overcoming administrative challenges. With Zepherella, physicians can shift their attention back to practicing medicine. The result is that patients get the best possible care.

Right now, most self-pay patients have no idea what their doctor visit will cost. Zepherella eliminates the surprise element by making healthcare purchases more like other kinds of purchases. Pricing is set before service is rendered. "Zepherella creates true healthcare price transparency for doctor and patient alike," said Tom Furr, Zepherella's CEO. "This guessing game has been a source of frustration for doctors and for their patients who pay their own way."

Without any membership fee, patients can log onto http://www.zepherella.com and get definitive information about the anticipated cost of their care. Patients feel empowered by knowing what they will pay before service is given. Doctors benefit from knowing the patient's payment is guaranteed. Because the payment is completed at the time of service, administrative costs are significantly reduced. The resulting savings can be passed on to the patient in the form of a discount. Plus, less administrative hassles, means more time to devote to patient care.

"Patient centered practices are the future for effective healthcare," said Dr. Remy Coeytaux, MD, PhD. "Zepherella is taking the lead in offering an easy-to-use system that addresses the financial elements of this type of practice. In the process, it creates meaningful value for patients and primary care practices."

Zepherella is conducting a pilot release of its service in North Carolina prior to an anticipated regional rollout in the second half of 2009. The company notes the size of the market in North Carolina, with its approximately 2 million self-pay patients, provides a tremendous opportunity. "We are seeing fantastic interest in our service concept and expect broad and rapid adoption as we roll out the Zepherella service," Furr said.

Even insured patients, particularly those with high deductible health care plans, will find Zepherella an effective tool to shop for lower-cost, high quality medical care. As consumers become more attuned to the actual costs of healthcare, they will want to shop for these services as they shop for anything else.

About Zepherella, Inc
Zepherella offers a unique "no surprises" healthcare pricing solution that gives both physicians and their patients who pay their own way an easy, efficient and embarrassment-free way to complete payment transactions online. The service lets the focus be where it needs to be, on matters of health and well-being. Founded in 2008 by Tom Furr, an executive with nearly 20 years experience creating, building and managing Web-based-businesses, and Mark Coyne, an executive with nearly 15 years experience in the U.S. healthcare industry, Zepherella has its headquarters in Chapel Hill, North Carolina. For more information, please visit http://www.zepherella.com or call 888-730-9374 ext. 704.

Zepherella Inc. has applied Zepherella and No-Surprise Healthcare Pricing for trademarks and/or registered service marks in the United States. Other parties' trademarks or service marks are the property of their respective owners and should be treated as such.

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Thomas Furr
Zepherella, Inc.
888.730.9374 ext. 702
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