The Weather Channel Interactive Launches Next Generation Mobile Web Site

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Leading Mobile Content Provider Offers Customizable Interface and New Content on weather.com Mobile Site.

Based on customer feedback and advanced research, the newest version of our Mobile Web site is one of the most advanced sites available

The Weather Channel Interactive (TWCi) today announced the launch of the newest version of its weather.com Mobile Web site. The highly anticipated Mobile Web 3.0 site features animated radar weather maps and enhanced current conditions pages to help consumers keep up with the weather forecasts most relevant to them. Available at http://www.weather.com for iPhone, iTouch, G1,G2, and Pre devices, the site includes a customizable interface and new content and is one of the most comprehensive and user-friendly mobile Web sites available today.

Users of the new weather.com for mobile now have the option of tailoring their homepage to prominently feature weather content that best fits their lifestyle, such as airport delays, current conditions, severe weather alerts, school day forecast and pollen activity. Enhanced future forecasts are available in hourly, 36-hour, 10-day, school day and weekend reports. The site offers fresh content on its Pets section, with pet-specific data such as overnight low, pet comfort index, and mosquito activity; its Green Living section, which provides daily conservation tips; and its photo galleries.

The most popular features from the earlier version have been preserved and enhanced for the new Mobile Web 3.0, including local video forecasts, local and national weather maps, severe weather alerts, and the Hurricane Central section.

“Based on customer feedback and advanced research, the newest version of our Mobile Web site is one of the most advanced sites available,” said Cameron Clayton, vice president of mobile at TWCi. “Allowing customers to personalize the site to best fit their weather needs gives them instant access to the relevant and accurate weather information they are most interested in.”

The Weather Channel Mobile is the number one content provider on the mobile Web and is consistently one of the top five mobile Web sites in the United States. It offers advertisers a great opportunity to reach active engaged users with unique ad products that include geo-targeted and weather triggered ads. For more information, visit http://www.weather.com/mobile.

About The Weather Channel Interactive:
The Weather Channel Interactive (TWCi) is the leading provider of broadband and wireless weather products including weather.com, The Weather Channel Desktop and The Weather Channel Mobile. weather.com, the Web site of The Weather Channel, is the ultimate source of weather on the Web helping users plan their lives by delivering timely current conditions, expert forecasts and relevant lifestyle content for 98,000 location IDs worldwide. TWCi reaches more than 38 million unique users online each month and is the most popular source of online weather, news and information according to Nielsen//NetRatings. TWCi also provides consumers with unique and customizable products such as Desktop Weather, toolbars, extensions, widgets, gadgets, and a full lineup of mobile services including downloads, messaging, mobile Web, and mobile video. Other TWCi sites include forGetaway.com, a vacation home rental site, Forecast Earth, a site dedicated to the discussion of climate change, and a series of international sites, including http://www.weather.co.uk, http://www.meteo123.com , http://www.wetter123.com, http://www.canaldotempo.com and http://www.weather.com/espanol.

For more information on The Weather Channel Companies, including press releases, images, executive information and backgrounders please visit http://www.weather.com/press.

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Melissa Medori
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