I am truly impressed by the service and what it offers tweens and their parents. It's all online too, so it's quick and easy. Mackenzie and Marcus will fit right in with their tween-oriented content
Voorhees, NJ (PRWEB) July 10, 2009
Mackenzie Blue, the first in the series of HarperCollins Children's Books, will now be featured via the tween mobile service, kajeet. Mackenzie Blue is about the many exciting but relatable adventures of the title character, Mackenzie Blue--aspiring pop star and seventh-grader extraordinaire. Author Tina Wells has teamed up with kajeet, the hottest cell phone service for kids and tweens, for this new endeavor. Kajeet has been called the absolute safest cell phone service for this age group because of its unique parental controls.
The author of Mackenzie Blue, Tina Wells, and kajeet, the pay-as-you-go cell phone service for tweens, partnered to feature Mackenzie Blue graphics and "Marcus's Money Tips" on kajeet cell phones reaching thousands of kids and tweens (Marcus is a friend of Mackenzie in Mackenzie Blue). The partnership between Wells and kajeet reflects the world of tweens today, from everyday survival of middle school to having the freedom and responsibility of owning their first cell phone.
They have also teamed up with tween magazine Girls' Life for an exclusive contest where readers can win one of five new kajeet phones embedded with Mackenzie Blue graphics. Thus far, the contest has garnered over 20,000 entries on girlslife.com.
"I am excited about the opportunities that are presented by this partnership with kajeet," said Tina Wells. "I am truly impressed by the service and what it offers tweens and their parents. It's all online too, so it's quick and easy. Mackenzie and Marcus will fit right in with their tween-oriented content,"
Twelve-year-old seventh grader Mackenzie Blue ('Zee') is the charismatic, fashionable, pop culture savvy, and down-to-earth star of the new series of books that chronicle the adventures of a diverse crew of friends trying to survive middle school at California's prestigious, LEED-certified Brookdale Academy. Mackenzie Blue is upbeat and promotes positive messages to tweens about making good choices.
"Featuring Mackenzie Blue on kajeet cell phones is a great way to promote positive messages to tweens and their parents and to reinforce the responsibility that comes with owning their own cell phone," said Carol Politi, Senior Vice President of Corporate and Business Development for kajeet.
About Tina Wells:
Mackenzie Blue marks the writing debut of youth expert Tina Wells, CEO and founder of Buzz Marketing Group (BuzzMG), and its newly formed division, Buzz Publishing Group. BuzzMG is America's premiere by-youth-for-youth marketing and communications agency. It has created innovative marketing strategies for numerous clients within the music, beauty, entertainment, fashion, financial and lifestyle sectors, among them Sony BMG, Sesame Workshop, Johnson & Johnson, Verizon Wireless, and Procter + Gamble.
Kajeet is the only cell phone service designed specifically for kids and their families. The kajeet pay-as-you-go service has no contracts, no activation fees, and no termination fees. The phones also come with parental controls that allow kids and parents to set budgets, allocate periods of time the phone cannot be used, receive the calls and texts they want and block the ones they don't. In addition to these features, kajeet offers a GPS Phone Locator system to pinpoint the phone's location.