Michael Jackson Search Demand Explodes Across P2P Networks Worldwide

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Brand Asset Digital's P2Panalytics™ Data Shows Largest File Sharing Demand in P2P History by a single artist.

It points to the ubiquitous future of Distributed Computing

Brand Asset Digital, the distributed technologies company (P2P search marketing, P2P live streaming and P2P business Intelligence), today announced that search demand across all major P2P protocols for Michael Jackson and related keyword searches have far surpassed 250 million queries worldwide with an estimated 4+ billion impressions on those searches since the singer's passing on June 25th 2009.

P2Panalytics™ data suggests that in the two weeks since Michael's untimely passing file sharing demand of the late artist is more than 100 times that of the reported 2-3+ million downloads of tracks and albums on Itunes and digital download stores based on data from SoundScan (Nielsen Soundscan). There are over 500 million computers worldwide with P2P applications and growing.

"The explosion of demand and engagement across P2P for Michael Jackson is unprecedented. We've have been tracking the related demand of search queries and impressions as well as behavioral intelligence across all the major P2P protocols with P2Panalytics™", said Joey P. Brand Asset Digital Co-Founder, "Since June 25th the data has crushed any comparable major music or major film release we have ever seen across P2P. It is demand like this which continues to demonstrate why the P2P space is the next frontier of eyeballs for Search Marketing advertisers with technologies like P2Pwords™ (SEO and SEM both) to capture and leverage searches, impressions and clicks the same way Google did with Adwords™ on web search."

"Missy Hogan Brand Asset Digital's Head of Operations adds, "To see the daily demand go from a few hundred thousand queries a day to well over 20mm a day is more demand than any music, film, video-game, software file or search term we have ever encountered. We believe based on this growing trend that by the end of July Michael Jackson demand may break 1 Billion Search queries alone within a one month time frame making the estimated impression number across all P2P Search close to or well over 20 Billion Impressions."

"It points to the ubiquitous future of Distributed Computing," states former Chairman and CEO of Island DefJam and Brand Asset Digital Advisor Jim Caparro. "The number seems large at first but in reality with an artist as global as Michael was, if every person with a P2P application did simply one search that would be 500 million searches, if they did two searches, then the 1 Billion mark and scale makes sense especially over a 14 day period," Caparro worked closely with Michael early in his career at Sony. "He was an icon since the beginning and the demand across P2P Search today shows just how much his music and life has touched, still touches and greatly influences the global population more than any other single artist, there is no place or person on earth he has not touched with his music or life."

Brand Asset Digital's P2Panalytics™ Business Intelligence data tracks behaviors across the major P2P protocols worldwide as part of the P2Pwords™ Search Marketing Platform which is still in beta and considered the Google Adwords™ equivalent for P2P. The platform was awarded the Product of the Year at the DCIA P2P Summit at CES in January of this Year.

About Brand Asset Digital:
Brand Asset Digital is a distributed technologies company with a focus on P2P search marketing, P2P live streaming and P2P business intelligence. The company is based in New York City and Pensacola, Florida with new offices in California and Michigan. The technology platform behind Brand Asset Digital products is its proprietary distributed CDN (content delivery network), built by Tim Hogan and his development team. Brand Asset Digital is privately funded.


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