GoAnimate Launches New SaaS Model to Empower Greater Online Brand Interaction for All Companies

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Enables Next Evolutionary Stage in Brand Interaction

For the last year at GoAnimate.com, we have been helping major brands from hip-hop stars like Akon to major movie franchises like Star Trek to give their fans an entirely new way to interact with them via their own customizable animations

GoAnimate.com, the online platform that enables everyone to easily create their own customizable animations, today announced it is making its animation platform available as a service to enable all companies to deploy GoAnimate's animation capabilities on their own Web sites to increase brand interaction. This software-as-a-service (SaaS) approach enables any brand to integrate GoAnimate's automated animation capabilities into their own site, as opposed to licensing their brand for use on GoAnimate.com.

"For the last year at GoAnimate.com, we have been helping major brands from hip-hop stars like Akon to major movie franchises like Star Trek to give their fans an entirely new way to interact with them via their own customizable animations," said Alvin Hung, Founder and CEO, GoAnimate. "By licensing the GoAnimate platform as a service, we are enabling companies to integrate our advanced animation automation technology into their own Web sites for a completely new brand interaction tool that introduces a revolution in how customers and fans engage with their favorite brands."

In related news, top children's channel Cartoon Network announced that it is using GoAnimate's SaaS platform to power their Toon Creator Awards program, a regional interactive platform which aims to inspire creativity in kids through technology.

The Next Evolutionary Stage in Brand Interaction
The term "brand interaction" is thrown around a lot these days, and often times is used to refer to brands' use of social media and social networking tools like Facebook and Twitter to engage their audiences. While some brands do use these tools effectively to interact with their customers and fans, most brands use them primarily as broadcasting tools - new ways to tell a lot of people what the brand is up to. This does not always encourage true "brand interaction", where the customer or fan is empowered to engage and interact with the brand on their terms.

GoAnimate enables this next evolutionary step in brand interaction, putting customizable, animated versions of the brands into the hands of customers and fans and enabling them to create their own content. Some examples of brands that have animated themselves for their fans' enjoyment include:

  •     The Star Trek movie characters
  •     The characters from the popular Street Fighter video game
  •     Hip-hop star Akon
  •     Country music icon Willie Nelson
  •     Japanese viral sensation Domo
  •     The It's Happy Bunny character
  •     And many more from classic cartoons to political figures

With the new GoAnimate SaaS offering, GoAnimate takes interactive branding to a whole new level by licensing their technology to separate brands - as opposed to licensing content from brands for use on GoAnimate.com - enabling companies to offer a completely unique, customizable animation experience to their fans on their very own site.

About GoAnimate, Inc.
GoAnimate is an online animation platform that enables everyone to create and share short animated films. In the past, creating animations required technical skills and artistic talent. Now, with GoAnimate, everyone can make fully customized animations with just a few clicks.

Using a Software-as-a-Service (SaaS) model, GoAnimate also enables media companies and global businesses to integrate the animation platform into their own websites.

Founded in 2007, GoAnimate has offices in New York and Hong Kong. The GoAnimate team consists of proven entrepreneurs, expert marketers and established brand builders. They have held management positions with industry leaders such as Oracle, Hasbro, RC2, Quantum Studios, and ImagineAsia. We believe the world is made up of great stories, and we want to empower you to creatively tell yours and then share them with your world.

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