Marco Club Connection Celebrates Five-Year Anniversary

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Marco Club Connection Celebrates Five-Year Anniversary

Nashville-based dance club promotion company, Marco Club Connection, is celebrating its fifth anniversary this year, highlighted by recent campaigns with Reba McEntire, Dierks Bentley, Jack Ingram and Blake Shelton.

A division of secondary radio promotion company, Marco Promotions, Club Connection has developed successful marketing campaigns for such high-profile artists as Toby Keith, The Zac Brown Band, Trace Adkins, Keith Urban, Gretchen Wilson, Big & Rich and Joey + Rory, among others. A new, exclusive dance mix of Reba McEntire's "I Want a Cowboy" will be released through Club Connection on Tuesday. Dierks Bentley's hit single "Sideways" is currently topping the charts at No. 1, and in April the company released three different dance remixes for Gloriana's breakthrough single "Wild at Heart."

"Dance venues are an important, but often overlooked, element to an artist's success," says Club Connection Venue Marketing Specialist Bobbe Morhiser. "We have an upper hand when it comes to breaking new music, even before it gets radio airplay, because club DJs want and need the hottest new music before anyone else. It helps establish a more immediate connection with Country music consumers, and that's something every artist wants."

Club Connection's annual Top Ten Country Dance Club Hits tracks and reports the most played and most requested songs in venues and by instructors across the country. Chart-toppers from the last three years include Alan Jackson's "Good Time" (2008), Josh Turner's "Firecracker" (2007) and Steve Holy's "Brand New Girlfriend" (2006). The company currently promotes dance remixes and singles to more than 220 clubs and dance instructors across the country.

Creative promotions are an important element to the company's success. In 2007, Club Connection paired with female duo Bomshel to give away a custom-built Wicked Women Choppers motorcycle, and in 2008 the company developed a line dance contest and autographed guitar giveaway for the John Michael Montgomery song "Mad Cow Disease."

"We knew that was a single that might not work at radio, but one fans would love and respond to given the chance to hear it," says Shelia Shipley Biddy, President of Stringtown Records. "Club Connection developed a dance contest in the clubs that resulted in immediate downloads on the song. It continues to be the No. 2 most downloaded track from John Michael's Time Flies CD, which I can directly attribute to that promotion. Club Connection provided us with a way to reach his fans directly, and the fans responded."

Club Connection also held its first-ever dance club tour in 2008. Every weekend for nearly two months, Morhiser visited venues along the East coast and throughout the South, hosting meet and greets with club patrons and introducing artists to venue DJs.

About Marco Club Connection:
Marco Club Connection specializes in dance club promotion in nightclubs and dance venues across the country, maintaining a national database of more than 220 venues and world-renowned dance instructor contacts. Club Connection reaches more than 200,000 club patrons each weekend, and extensive 12-week marketing blitzes directly market music to more than 2 million club goers. Ranging from product distribution to full marketing and promotion initiatives, Club Connection provides full-service dance club promotion campaigns in a powerful niche market. For more information, visit:


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Christy Watkins
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