Newsy.com's Innovative Videos Are Produced with the Aid of SnapStream
SnapStream's technology and TV Trends help drive Newsy.com's editorial and production process
Columbia, MO (PRWEB) July 9, 2009 -- Newsy.com, the only multi-perspective online video news site that highlights how different media outlets around the world are covering a story, leverages SnapStream's TV search technology and TV Trends to produce its daily videos.
Newsy.com offers viewers context with convenience - its short videos present analysis of how news reporting differs from one media source to another. By employing SnapStream to search and sift through news channels from around the world, Newsy.com efficiently discovers coverage for its team of editors to evaluate and synthesize into two- to three-minute videos.
Newsy.com President Jim Spencer explains, "we find the most compelling TV news nuggets through SnapStream's unique technology - it allows us to quickly sort through global TV news channels. Newsy is on the cutting edge of online and mobile video news -- Snapstream is essential in helping to deliver our service."
The Newsy.com staff calls the SnapStream server rack "Zeus' DVR", and make heavy use of its closed-captioning search features. If the Newsy.com staff is working on a story on "Iran", editors just type "Iran" into the SnapStream search box, browse matching TV clips from cable and broadcast news sources (such as CNN, BBC and FOX) and and download the video clip they want.
SnapStream President Rakesh Agrawal says, "Newsy.com approaches the challenge of determining the future of news in an innovative way -- it's a great use of our TV search technology and I'm pleased to be part of such a groundbreaking company."
Newsy also leverages SnapStream's web-based TV Trends service (http://www.snapstream.com/tvtrends/) to find out what topics are buzzing on major broadcast and cable news networks. Newsy utilizes Twitscoop for tracking trends on Twitter, Google Trends for determining the top search terms on Google, and relies on SnapStream TV Trends to track trends on television so it can produce videos on the most relevant and timely issues of the day.
About Newsy.com
Newsy.com (http://www.newsy.com) is a multiperspective online video news site that monitors, synthesizes and presents the world's news coverage. Through short video segments available on the web, Newsy.com offers a way to accelerate the global understanding of a news story.
About SnapStream Media, Inc.
SnapStream is a software company based in Houston, TX. SnapStream TV search is a turnkey television search appliance that allows organizations to monitor television for whatever it is they're looking for. SnapStream TV search technology is currently used by hundreds of organizations including the United States Senate, Emerson College, E!'s "The Soup", Current TV and, of course, Newsy.com. More information about SnapStream's TV search technology can be found online at http://www.snapstream.com/enterprise/.
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