Announcing Launch of New Executive Compensation Consulting Firm

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Board Advisory, LLC Provides Advice and Counsel for Boards of Directors and Ownership Groups

Board Advisory, LLC, an independent executive compensation consulting firm addressing the full breadth of issues surrounding executive compensation and performance, and related talent risks, has officially launched. The firm works extensively with boards and ownership groups to ensure alignment of executive wealth creation with achievement of business objectives and investor success. Board Advisory, LLC helps organizations and their compensation committees manage the performance risk associated with executive talent. In addition, the consulting firm provides corporations with guidance on corporate governance issues, and helps clients ensure regulatory and accounting compliance. The firm operates within most industries, with a particular focus on financial services.

The leadership of Board Advisory, LLC is composed of eight principals, each with over 25 years of experience addressing executive compensation and related executive issues. Principals each bring to the firm unique skills and experiences for helping clients improve performance. The executive compensation consultants specialize in the areas of executive compensation, board governance, succession planning, leadership assessment and development (e.g., executive coaching), and have extensive backgrounds in developing innovative executive employment arrangements, change of control protections and planning, acquisition and merger integration and capital accumulation programs. As a result, the firm can provide clients with full-service independent advice and counsel regarding the selection, management and reward of executive talent, while retaining the client intimacy of a boutique firm.

"Board Advisory, LLC was formed to provide boards of directors with unbiased counsel from advisors who are truly independent consultants," said Jeff McCutcheon, a principal at the firm. "Since consultants have no financial relationship with management (they work with management, not for management) and have no additional products or services to sell client corporations, they are free to concentrate on delivering creative and thoughtful analyses and solutions." To reinforce this independence, the firm's code of ethics expressly prohibits any financial relationship with any insurance, actuarial, outsourcing, or executive search business, nor any other financial arrangement that can inhibit their independence.

The Board Advisory, LLC business model is based upon delivering only senior-level advice and counsel. "The firm does not employ legions of junior people to conduct industry surveys, perform analyses, and produce reports", added Paul McConnell, another principal at the firm. "Client issues are never relegated to a junior consultant, and clients are assured that senior advisors are always involved with all aspects of the engagement. Board Advisory, LLC clients do not have junior issues or junior advisors."

About Board Advisory, LLC
Board Advisory, LLC was formed through the combination of separate, distinct executive consulting practices addressing different aspects of the emerging board responsibility. Their core belief is that superior shareholder value is created when an organization's mission is shared by its board, executive leadership, and investors. With offices in Boston, New York, Atlanta, Jacksonville, Orlando, Fort Lauderdale and Sante Fe, the firm works with companies from $100MM to over $50B in revenue across the US and Europe. For more information on the firm and its leadership, please visit http://www.board-advisory.com.

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Elizabeth Ferrer
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