Five Ways to Leverage Web 2.0 to Transform Benefits Communications

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Lack of benefits understanding demands a different approach to benefits communications.

Benefits are a critical lever companies use to attract, motivate and retain talented employees. Major studies support this

With studies showing nearly four out of five employers feel their employees do not understand their benefits, a different approach to benefits communications is needed, according to a new white paper by ThriveOn.

In a short time period, Web 2.0 technologies have transformed the way people learn and get information, yet have barely touched benefits communication. Lengthy text documents and static Web pages typify the ways companies attempt to educate their employees on increasingly complex benefit offerings.

Yet should companies care? In a new white paper, "Five Ways to Leverage Web 2.0 to Transform Benefits Communications,", ThriveOn experts Keith Kitani and Joseph Larocque discuss how many companies have failed to realize their investments in benefits, and ways they can use Web 2.0 technologies to transform benefits communications.

"Benefits are a critical lever companies use to attract, motivate and retain talented employees. Major studies support this," said Keith Kitani, founder and chief executive officer. "It's just good business to make sure employees understand their benefits so they make the most advantageous choices for themselves and their companies."

Kitani added that employers relying on ponderous manuals and static Web pages are facing a number of trends that make the approach even more problematic - increasingly distributed workforces, the complexity caused by frequent changing of benefits, and overall, information overload among employees.

The ThriveOn white paper details five key recommendations for using Web 2.0 techniques to create more effective benefits communications. These techniques will provide real return on investment to employers. The first suggestion is to provide employees a centralized Web destination for all benefits information, rather than send them to different places for information - i.e. to a benefits provider website that presents its own problems of usability.

Such a central online site provides a company's distributed workforce 24/7 access to benefits education and also facilitates communications and learning for HR events like Open Enrollment periods.

Other ThriveOn recommendations include engaging employees with short-form multimedia, leveraging modern forms of communication such as blogs and providing employees access to communities and opportunities for shared learning. Those interested in full details on ThriveOn recommendations may download "Five Ways to Leverage Web 2.0 to Transform Benefits Communications," at

ThriveOn delivers web-based HR software for educating employees on important HR topics like employee compensation, benefits and financial wellness. By leveraging the latest web technologies and trends, ThriveOn delivers cost effective, multimedia education designed for today's workforce. ThriveOn's customized training solutions improve company performance by managing benefits costs while reducing employee turnover, productivity drains and financial stress. More information is at

Gail DeLano
Fisher Vista/HRmarketer
(831) 685-9700

Joseph A. Larocque
ThriveOn, Inc.
(415) 254-3407

This press release was distributed through eMediawire by Human Resources Marketer (HR Marketer: on behalf of the company listed above.


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