East Africa Facelift For Hayes & Jarvis In First Dedicated Africa Brochure

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Long haul specialist Hayes & Jarvis, has given its holiday programme to East Africa a facelift for its first dedicated Africa brochure, launched on the back of a strong recovery by Kenya after 2008's election riots.

Now the time is right to lift the programme to Kenya with more varied beach accommodation and a greater range of safaris, long and short, and the dedicated brochure gives us the perfect opportunity to spotlight the new additions.

Long haul specialist Hayes & Jarvis, has given its holiday programme to East Africa a facelift for its first dedicated Africa brochure, launched on the back of a strong recovery by Kenya after 2008's election riots. The 52-page Africa Collection brochure features a much expanded safari and beach programme to Kenya, traditionally one of Hayes & Jarvis' best sellers.

One of the best times to see Kenya in all its glory, says Hayes & Jarvis, is during the annual Wildebeest Migration, one of the last wildlife wonders of the world. Every year an estimated 1.5 million wildebeest, 200,000 zebra and 400,000 gazelles migrate from the short grass plains of the Serengeti in Tanzania into Kenya's Masai Mara Game Reserve, pursued relentlessly by a band of Africa's great predators.

Although the exact timing of the Wildebeest Migration varies, the best time to see it in the Masai Mara this year will be in August and September. A prime site from which to watch the spectacle is at one of Kenya's most exclusive addresses - Little Governors' Camp - overlooking a water hole and approached by boat across the Mara River. Intended to recreate the atmosphere of the original hunting camps, 17 tents-cum-luxury suites are clustered around the water hole, each with a large verandah from which to watch the wildlife.

On Hayes & Jarvis' new five-star Governors Safari, a three-night stay at Little Governors' Camp combines with two at Loldia House, another Governors' Camp Collection property near the flamingos and white rhino of Lake Nakuru National Park. The six-day safari is one of 11 now featured by Hayes & Jarvis and costs £2,679 per person in September for a trip that includes Kenya Airways flights from London Heathrow, full board accommodation, game drives in open 4x4 vehicles and park entrance fees.

Meanwhile Little Governors' brother - Governors' Camp - is one of three exclusive addresses featured in Hayes & Jarvis' new Exclusive Fly-In Safaris. The others are Elsa's Kopje, made famous by the film Born Free, in Meru National Park, and Tortilis Camp an award-winning eco-tourism tented camp facing the white snowcap of Kilimanjaro in the Amboseli National Park. These shorter four-day fly- in safaris are designed to be combined a Mombasa beach stary and prices start from £879 for four days at Tortilis Camp.

Short 'taster' safaris, suitable as combinations with Mombasa Beach holidays, are also included in the new brochure and lead in at £349 per person for a three day 'taster' Ziwani Safari.

More four and five-star beach resorts have been added to the product offer along the Mombasa coastline - among these the multi award-winning Pinewood Village boutique hotel at Galu Beach, Hemingways inside the Watamu Marine Park, and Baobab Beach Resort and Kole Kole on South Diani Beach, where five nights all-inclusive accommodation including flights starts from £909 per person.

Led by The Cove, Hayes & Jarvis has also introduced a trio of small, adults-only All Inclusive eco retreats to its Kenya beach programme - all three located in a quiet bay south of the main Mombasa resorts. Community activities and conservation form an important part of the eco concept at Gazi Bay Tented Beach Retreat and Kinondo Beach Retreat, as well as at The Cove - and each offers a genuinely romantic hideaway for couples. Prices start from £52 per person per night at Kinondo Beach Retreat, rising to from £71 per person per night at The Cove

Hayes & Jarvis Programme Director Lesley Rollo said: "Our bookings for Kenya are now three times the level of last year, which means that the destination has almost totally recovered to 2007 levels. This comes on the back of some clever tactical manoeuvring by hotels and airlines which meant that we have been able to offer great value holidays to customers this year."

"Now the time is right to lift the programme to Kenya with more varied beach accommodation and a greater range of safaris, long and short, and the dedicated brochure gives us the perfect opportunity to spotlight the new additions."

The same strategy has been applied to Hayes & Jarvis' programme to Tanzania, where the safari expansion includes a four-day Exclusive Serengeti Fly-In featuring the brand new luxury Bilila Lodge Kempinski. A longer Kenya and Tanzania Classic safari features a visit to the chimpanzee sanctuary at Sweetwaters and leads across the Masai Mara into the Serengeti (10-day safari from £3,776 per person).

The chic 35-room Z Hotel, opened in 2008 and described as a 'boutique on the beach' on the northern tip of Zanzibar, leads the expanded resort range on the island. Additions include the Zanzibar Serena Inn, the Island's most famous hotel, located on the sea front of the ancient capital Stone Town. Prices start from £66 per person per night at the Z Hotel and from £85 per person per night at the Serena Inn.

Away from Kenya and Tanzania, Hayes & Jarvis Africa Collection also features an expanded South Africa programme, which offers more city, touring and safari options to cater for the heightened demand expected as interest in the 2010 World Cup mounts. Mozambique, Botswana and Zambia have also been introduced as twin-centre extensions to South Africa.

Valid for bookings from September 2009 until January 2011, Africa Collection prices start from £779 per person for a five night All Inclusive package at the four-star Voyager Beach Resort in Mombasa, including return flights from London Heathrow and transfers (valid November 2009).

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David Peiris

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