Starmount's Richard Trask to Speak on Integrated In-Store Solutions at RetailNOW
Richard Trask will deliver a paper entitled "A Holistic Approach to Retail Digital Signage" to RSPA Members at RetailNOW
Austin, TX (PRWEB) July 12, 2009 -- Starmount, the leading provider of end-to-end solutions for the integrated digital signage and Oracle Retail (360Commerce) professional services industry announces Richard Trask, VP Marketing, will deliver a paper entitled "A Holistic Approach to Retail Digital Signage" to RSPA Members at RetailNOW in Las Vegas on July 14, 2009 at Mandalay Bay Casino.
RetailNOW is the premiere convention and expo for all professionals in the retail technology industry. RetailNOW is where the industry meets each year to become educated on new business trends, emerging technologies and best business practices along with exploring a diverse exhibit hall with more than 130 booths featuring the latest products in the retail technology industry. This show is a must attend for all levels of retail technology professionals.
Mr. Trask will discuss how most digital signage providers are focused on the task of delivering focused content to their customers as they make purchase decisions throughout the store. However, in today's business environment, for an in-store Retail marketing strategy to be successful it is vital to integrate all in-store systems into a multi-tiered framework for deploying applications into various heterogeneous environments, integrating with new and existing business systems, and presenting a unified view to the customer across multiple form factors. By combining the power of Oracle Retail solutions, dynamic Digital Signage and Starmount's Application Framework, an integrated in-store strategy ensures the highest ROI.
"By integrating their digital signage network with their in-store systems (POS, Inventory Management, Human Resource Management, etc.), Retailers can control pricing, plan and deploy promotions, and encourage participation in in-store loyalty programs by delivering relevant messages based on the intended audience at different times of the day - a concept known as dayparting," says Richard Trask, VP Marketing for Starmount.
About Starmount:
Starmount is the leading provider of end-to-end solutions for the integrated digital signage and Oracle Retail services industry providing software solutions and services focused on digital signage, interactive self-service kiosks, and other point-of-service products. Built on our next generation application framework, Starmount provides quality integrated products and services, enabling our customers to realize value from their digital marketing solutions. Taking a partnership approach, we help extend the lifetime value of our customers' solution by focusing on understanding their exact business process as well as technology needs and providing a complete integration of their systems. For more information visit Starmount at www.starmountsystems.com.
© 2009 Registered Trademark of Starmount Systems Inc. All Rights Reserved.
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