Dealer.com Announces Strategic Internet Marketing Platform Updates to Increase Visibility and First-Party Lead Generation for Automotive Dealers

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Dealer.com, the global leader of online marketing solutions for the automotive industry, today announced strategic updates to their proprietary full spectrum Internet marketing solution. These updates boost search engine and online visibility, resulting in increased first-party lead generation. The latest offerings include video optimization, social media links, advanced search engine marketing and more. As automotive consumers increasingly spend time online, successful automotive retail sales requires continuous enhancements to keep dealerships in front of shoppers. The combination of Dealer.com's latest updates maximizes first-party leads for Dealer.com clients. These leads are the most valuable to dealers because they are the least expensive to acquire and tend to close at high rates.

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Today, success is all about owning the first page of search results

Dealer.com, the global leader of online marketing solutions for the automotive industry, today announced strategic updates to their proprietary full spectrum Internet marketing solution. These updates boost search engine and online visibility, resulting in increased first-party lead generation. The latest offerings include video optimization, social media links, advanced search engine marketing and more.

As automotive consumers increasingly spend time online, successful automotive retail sales requires continuous enhancements to keep dealerships in front of shoppers. The combination of Dealer.com's latest updates maximizes first-party leads for Dealer.com clients. These leads are the most valuable to dealers because they are the least expensive to acquire and tend to close at high rates.    

As millions of automotive consumers search for vehicles online every day, dealership information must appear in front of them - where ever they are online. Relevant, first page search engine rankings, both paid search (SEM) and organic search (SEO), are imperative. Further, as consumers spend significant time on social media sites, Dealer.com now offers direct links from dealership websites to leading networking sites such as FaceBook, Twitter, LinkedIn and MySpace. In addition, CarFlix vehicle videos are now indexable, which improves organic search engine results. Videos are also optimized, enabling yet another opportunity for placement on first page search results. These video links on Google send users directly to the video on the dealership's website, instead of third-party sites like YouTube; again increasing the likelihood the dealer will generate a higher quality and measurable lead.

Dealer.com also now offers more dynamic vehicle page creation for all used vehicles. Depending on the dealership, this can include 1,000s of dynamically generated pages for all pre-owned inventory. The new managed SEO service also increases relevancy and organic search engine rankings and saves the dealership potentially thousands every month on payroll by having Dealer.com do their optimization, rather than a third party. When combined, all services and features help dealers dominate the first page of search engine results and maximum overall online visibility.

"Today, success is all about owning the first page of search results," commented Dean Evans, Dealer.com CMO. "That is where the vast majority of shoppers find what they are looking for online. Our strategic focus is to help dealers get the best rankings and be in front of automotive consumers where they are online. This includes social media sites, where consumers of all ages, increasingly spend more time. Ultimately, our actions are aimed at helping dealers generate more first-party leads. These leads, from the dealership's own website, have the highest close rates of all lead sources."    

About Dealer.com
Founded in Burlington, VT in 1997, Dealer.com is the leading provider of online marketing solutions to the automotive industry. Dealer.com offers NADA award-winning SmartSites™ website design incorporating dynamic video; user-friendly lead management tools; the best in search engine advertising and unparalleled metrics and web analytics. Excellent customer service, innovative training and proven results are just a few of the reasons why more of the top 125 dealer groups use Dealer.com than any other vendor. Dealer.com was also the 2008 top rated web provider on Drivingsales.com, the industry's largest online dealer community.

Dealer.com's suite of online marketing solutions is the only set of tools that effectively creates a 360° view of auto dealers' online and traditional marketing investments and results. Dealers are easily able to track spending and determine which activities are leading to the highest return on investment, allowing them to streamline advertising and marketing efforts into targeted activities that increase sales and improve the bottom line.

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SARA CALLAHAN
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