On-line Identity Verification Provider, AssertID Names Veteran Data Security Executive Keith R. Dennis as President

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Veteran digital identity and data security executive Keith R. Dennis joins social web identity verification provider AssertID, Inc. as President and member of the board of directors.

Our mission is to promote trust and civility in social web interactions and to elevate the level of trust and security for web interactions in both personal and business environments

AssertID, Inc. (http://www.assertid.com) announced Keith R. Dennis, veteran data security executive and serial entrepreneur, has joined AssertID as President. Mr. Dennis has also joined AssertID's board of directors.

Since joining AssertID as interim President in March, Mr. Dennis has overseen all operations and strategy development in addition to leading the redesign of AssertID's Facebook application scheduled for release in July. The combination of Mr. Dennis's domain expertise in digital identity and network security and his extensive start-up, business, and product management experience is an excellent complement to AssertID's current team and provides the leadership and product vision essential to AssertID's next phase of growth.

The explosive growth of the social web has heightened the need for viable online identity verification solutions. Incidents of identity hijacking and identity theft are increasingly common and serve to highlight the importance of knowing who you are interacting with online.

"AssertID's technology is perfectly aligned with the growth of the social web and serves a compelling need for a non-invasive, low-friction identity verification solution that is global in nature," said Mr. Dennis.

AssertID is designed for anyone who wants to control their online identity, the growing need for which is evident from recent incidents on Twitter and Facebook. AssertID's technology is complementary to, and a natural extension of, current initiatives to make authentication credentials, individual personal identity and one's social-graph transportable across the web.

"Our mission is to promote trust and civility in social web interactions and to elevate the level of trust and security for web interactions in both personal and business environments," said Mr. Dennis.

Mr. Dennis has extensive experience leading early-stage technology companies and is accustomed to evangelizing innovative products and services. Dennis's previous experience spans various technology markets, including digital-identity (PKI), network security, IP services provisioning, electronic payments and web-based recruitment services.

Previous to AssertID, Mr. Dennis co-founded and managed three Silicon Valley start-ups, the most recent (JadeSail Technology, Inc.) was acquired by Netopia, Inc. JadeSail's IP service provisioning platform is licensed by tier-1 telecommunications providers worldwide. Mr. Dennis has also worked at IBM, VeriFone and Security Domain Pty. Ltd.

Dennis succeeds Kevin Trilli, Founder and CEO of AssertID, who has recently joined TRUSTe as their Vice President of Product.

"In looking for the right leader to drive AssertID to its next level, I was personally thrilled to find Keith who is passionate about online identity and who has successfully built new technology companies. Keith's vision and proven execution abilities will enable AssertID to evolve in lockstep with the fast changing social web," said Trilli.

Kevin will continue with AssertID as a member of AssertID's Board of Directors.

About AssertID, Inc.:
AssertID was founded to promote trust and civility on the social web by providing online identity verification solutions. AssertID's first offering was an online identity credential operating as a Facebook-embedded application. AssertID is in the process of broadening its services to target other online communities needing a reliable, low-friction solution for verifying the identity of its users. Based on recent advances in the science of Social Network Analysis, AssertID's solution supports the premise that the means to verify an individual's identity are contained within their social graph. For more information, visit http://www.assertid.com.

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