Home Improvement Innovator Hopes to be Next Billy Mays

Share Article

Michael Stracuzza, creator of GroutShields, looks toward infomercials and the success of such pitchmen as Billy Mays to introduce his product to a worldwide audience.

For many inventors, the kings of the late night infomercials hold a special place in their dreams. The loss of a great, like Billy Mays, leaves both a hole, and an opportunity for them to join their ranks.

GroutShields pioneer and President, Michael Stracuzza is a tile and construction industry veteran. GroutShields was born in Stracuzza's own garage. He worked with a chemist for five years to ensure the outstanding quality of his product and now looks to move into the world of the infomercial to introduce the world to his miracle product.

"I think that products that are sold from infomercials during this tough economic time are products that are affordable, useful and effective to the buyer.  Something they feel they cannot do without," says Stracuzza. "GroutShields is a great product to be sold on an infomercial as the time utilized will demonstrate to a viewer how they easily transform their  tile floor, counters or walls to look brand new, while saving money."

Stracuzza has seen great success with his introduction to the product on the internet, but sees great potential moving forward. "Currently the growth of Groutshields is due to the internet and my "mini" infomercial on my website.  I feel that a real television informercial will cause it to sky rocket."

Acknowledging that Billy Mays shoes may be difficult to fill, Stracuzza nonetheless hopes to join his ranks. "Billy Mays was a great pitchman that endorsed products with great excitement.  He really lured people towards whatever product he was representing.  He will be greatly missed. I see myself as a pitchman in the infomercial world, endorsing products that I believe in with excitement and maybe even a sense of humor."

For more information about GroutShields and its products please contact:

GroutShields Distributors
Michael Stracuzza, President
9 Madison Ave.
N. Bay Shore, NY  11706
FAX: 631-617-6801

# # #

Share article on social media or email:

View article via:

Pdf Print

Contact Author

Ron Gold
Visit website