In some respects, it is great news for me that so many companies in the double glazing industry neglect their websites and spend so little time thinking about their online marketing strategy. I say this because there is so many potential customers surfing online, and the less the competition the better.
Leeds, Yorkshire (PRWEB) July 12, 2009
Few conservatory and double glazing companies in the UK are developing their internet presence successfully, and harnessing the potential of online marketing. Conservatory Outlet have recognised this and are now offering free marketing advice to other installation companies (even their competitors).
According to Matthew Glover, the Managing Director, of Conservatory Outlet, "In some respects, it is great news for me that so many companies in the double glazing industry neglect their websites and spend so little time thinking about their online marketing strategy. I say this because there is so many potential customers surfing online, and the less the competition the better."
According to Google there are 550,000 searches per month in the UK for 'conservatories' and 301,000 searches per month for 'double glazing'. That's a lot of people doing research!
Yet, most companies do very little to target these customers. With just a few exceptions, the vast majority of systems companies, trade associations, fabricators and installers pay scant attention to their online presence.
Most companies invest a few hundred quid in a website, then leave it for months or years, and decide not to bother investing further, as they don't get much business from it anyway. They won't because their competitors are getting all the business!!
Most double glazing websites are poorly constructed, have little quality content, bad photography and graphics, and crucially few calls to action.
There's so much potential for installation companies who put in the effort and learn about basic internet marketing. It's not difficult. For example, if you type into Google 'conservatories basingstoke' there are only two conservatory companies in the first 10 natural listings. The remainder of the results on the first page are directory listings. There is 110 people per month searching for 'conservatories basingstoke' and 260 people per month searching for 'double glazing basingstoke'.
Matthew Glover states, "I'm quite confident that if I looked in the local free paper in Basingstoke I'd see a number of conservatory companies throwing good money into newspaper advertising, and competing on price with all the other companies in the area."
It's easier for installation companies to advertise in newspapers, but the conservatory companies who invest wisely online will be those still standing in 10 years time.
Installation companies in Northern England, though, are advised to continue advertising in old fashioned media as Conservatory Outlet quite likes having less competition!
Conservatory Outlet builds and maintains the websites for all their key dealers in the UK. Each website has plenty of content about uPVC windows and doors, conservatories, orangeries and double glazing. They also keep the websites up to date with latest news, special offers and product developments to ensure that consumers are finding great content and are encouraged to get in touch. It's no surprise that Conservatory Outlet are 15% up year to date, with their dealer network growing despite the recession.
Matthew Glover is now offering to advise any conservatory and double glazing company, even if they're a competing company, to develop their website more effectively. For more information visit http://www.conservatoryoutlet.co.uk