InStock Self Publishing Conference Premieres in San Francisco This Week

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The InStock Conference focuses on marketing and the business of self-publishing for authors and takes place July 18, 2009 at the Hotel Monaco in San Francisco

Do Judge A Book By Its Cover

InStock, a one-day conference for authors and those interested in self-publishing, premieres July 18, 2009 in San Francisco. The Instock Conference features panels on topics of interest to self-publishers, with a focus on marketing and the business of self-publishing books.

Speakers will include successful authors and self-publishers, independent publishers, and representatives from the traditional arm of the book industry. The panels and conversations will include information on marketing self-published books, finding an audience, publicity outreach, product pricing and more.

"Digital technologies and distribution options have made it possible for anyone to write and release a book," commented organizer Ashli Lewis. "Obviously, not every book will find an audience. But with InStock, we hope to get authors to strategically think about the possibilities for marketing their titles, and learn from others who have garnered success through the do-it-yourself method."

Panels will include "Do Judge A Book By Its Cover" which looks at the importance of design in book marketing; "Beyond The Sale" which discusses branding; and "Successful Self-Publishers" which features authors who have effectively and successfully self-published.

A discount rate of $145 is available through July 15 on the website. For further information about the conference schedule, sponsorship opportunities, or to register, please go to the website


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