Our focus groups indicated that the main reason consumers replaced appliances was dissatisfaction of cosmetic appearance rather than the appliance malfunctioning
Atlanta, GA (PRWEB) July 14, 2009
For many, the kitchen is the most important room in the house. In the past, options for appliances have remained limited by color or texture. Decorating a kitchen relies heavily on personal taste, style, opinion and feel. It was with this in mind that GRIP Promotions releases its first ever line of consumer products: Appliance Art. Appliance Art (http://www.applianceart.com) is a line of appliance wraps that upgrade the cosmetic appearance of appliances. With static cling, magnetic and adhesive vinyl options, Appliance Art can be installed in a few minutes and will help to keep many junkyards, landfills, and appliance graveyards free from housing appliances that can still function for several more years.
"Our focus groups indicated that the main reason consumers replaced appliances was dissatisfaction of cosmetic appearance rather than the appliance malfunctioning," Said Grant Smith, President of GRIP Promotions. Grant adds, "It was in this research that we saw a demand for an inexpensive way to change the appearance of an appliance without replacing it. In this recession, feeling comfortable at home has become a higher priority. We wanted people to be able to feel that they can improve their homes without spending hundreds or thousands of dollars to replace items in their kitchens." Appliance Art, all options priced at $44.99 with free shipping, intends to add additional categories and appliance options on a weekly basis.
GRIP Promotions, Inc, founded in 2006 by Grant T. Smith, is an Atlanta-based experiential marketing firm that supplies services to Fortune 500 companies. When asked about the deviation from the traditional marketing services, Grant added, "It's not a deviation from our services rather an expansion of offerings. We continue to deliver excellent quality, innovation, and value to our customers but as budgets kept decreasing, we needed to re-purpose some of our equipment from making vehicle wraps and signage to making Appliance Art, Murals, and other consumer-driven products." GRIP Promotions intends to release several other websites with similar product lines by April, 2010.