Kleimann Report Details Best Practices for Developing Clear, Concise Privacy Notices

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Kleimann Communication Group, an international leader in bringing clear communication to organizations, is making their report, "Evolution of a Prototype Financial Privacy Notice" publicly available. The report details best practices established through consumer testing, illustrating how the prototype notice and its components clearly inform consumers, who can, therefore, make informed choices.

Kleimann Communication Group, an international leader in bringing clear communication to organizations, is making their report, "Evolution of a Prototype Financial Privacy Notice" publicly available. The report details best practices established through consumer testing, illustrating how the prototype notice and its components clearly inform consumers, who can, therefore, make informed choices.

"These best practices are essential to share as the government focuses on consumer protection. Clarity and transparency promote trust which is a critical foundation for our financial system," said Dr. Susan Kleimann, President of Kleimann. "While the report focuses on the development of a prototype financial privacy notice, we feel the best practices are applicable to the development of privacy notices and disclosures in all industries."

President Obama recently proposed the creation of the Consumer Financial Protection Agency (CFPA) to address inadequacies in our consumer protection framework. One of the goals of the agency will be to "reform consumer protection based on principles of transparency, simplicity, fairness, accountability, and access for all." The prototype financial privacy notice exemplifies all five of these principles.

Kathryn Maloney, senior manager at Kleimann stated, "We have already reached out to government officials and elected leaders on both sides of the aisle to share our research and look forward to talking with them to ensure clear communication between government agencies, private institutions, and consumers. We hope other industries, who are working to improve privacy notices and disclosures, will benefit from our research."

Kleimann develops information by listening to, understanding, and balancing the needs of the industry, the demands of the government, and the comprehension of the consumer. The prototype notice is comprised of four key components including the Title, Frame (key and secondary), a Disclosure Table, and an Opt-Out Form. Each component contributes in multiple ways to its effectiveness. Six universal design practices informed and guided the development of the prototype.

"The tendency in the design development of a complex product is to say too much, to let design decorate, to attract attention at the expense of balance, to provide the specifics without a context, and to standardize without discrimination. The final prototype--our design and content decisions--grows out of best design practices, our particular research methodology, and our research results," said Dr. Kleimann.

The prototype financial privacy notice won an International Association of Business Communication Silver Inkwell Award in 2006 and in the 2007 National Association of Government Communicator Blue Pencil Award.

To read more about the development of the prototype privacy notice, and to see it, visit http://kleimann.com/finance1.html.

To view the Executive Summary for the "Evolution of a Prototype Privacy Notice," see http://kleimann.com/ftcprivacy.pdf.

About Kleimann Communication Group:
Kleimann Communication Group is a woman-owned, small business with offices in Denver, CO and Washington, DC. Founded in 1997, Kleimann believes that clear communication is a basic right for all consumers. Kleimann makes complex information clear and works with the information that keeps business and the world moving―instructions, forms, applications, disclosures, and privacy notices.

Kleimann Communication Group, Inc.
Kristin Kleimann
303.477.3963
http://www.kleimann.com

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