wwwins Consulting Launches New Social CRM Platform

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wwwins Consulting, one of Asia's leading full-service digital marketing agencies and part of global digital network Isobar, has launched a new Social Customer Relationship Marketing (CRM) platform named Astro..

There is no single right way to engage. We wanted to develop a system that allowed clients to enter social media at their own pace, yet have the capability to scale up as they're able to prove the success of their efforts.

wwwins Consulting, one of Asia's leading full-service digital marketing agencies and part of global digital network Isobar, has launched a new Social Customer Relationship Marketing (CRM) platform named Astro. Developed independently by wwwins, Astro is an application interface that allows brands to seamlessly manage their social media communications within social spaces with full visibility on tracking and analytics.

wwwins' Astro platform will not only track the results of a social media campaign, showing the true benefits it brings to a brand, but will also help clients to manage their social content. One of the reasons why clients are reluctant to take on a social media presence is because it requires a lot of maintenance; this system intends to streamline the internal process for clients making it easier to manage their messages, feedback, and community growths.

Astro is currently integrated with Facebook and Twitter as these are the only social networks that offer Application Programming Interfaces (API) for third party integration. However, as more social networks open their doors, Astro will be integrated accordingly.

wwwins Consulting collaborated with Swire Properties to launch their first Astro client this week, Starstreet. Starstreet's social presence can be found at http://www.starstreet.com.hk, http://twitter.com/starstreethk, and http://www.facebook.com/starstreet.

"Today social media can be used in so many different ways by brands, whether it is for awareness, promotion, customer service, or buzz-tracking." Says wwwins Consulting Strategic Planning Director, Brandon Cheung, "There is no single right way to engage. We wanted to develop a system that allowed clients to enter social media at their own pace, yet have the capability to scale up as they're able to prove the success of their efforts."

Chris Ryan, Managing Director of wwwins Consulting Hong Kong, says, "Clients that make an early investment into the emerging social media spaces are realizing a first-mover advantage in Asia. Brands have a huge opportunity to converse with their customers in these spaces, but they just need a way to enter the space with confidence. We set out to make it less of a burden on clients' time and resources, as well as make social media an accountable channel like all others in their marketing mix."

About full service digital marketing agency wwwins Consulting
Founded in 1999, wwwins Consulting, a leading full-service digital marketing firm in the Greater China market, specializes in marrying technology with innovative marketing and business ideas. wwwins is the agency of choice for many blue-chip clients including Coca-Cola, adidas, P&G, KFC, Philips, TetraPak, Nissan, Emirates, Northwest Airlines, Peninsula Hotel, HSBC, and Yahoo!. wwwins joined Isobar, the world's largest global network of digital marketing companies, in July 2004. wwwins is also a frequent winner of numerous industry awards all across Asia and the world and has offices in Beijing, Guangzhou, Hong Kong, Shanghai, and Taipei with over 270 digital specialists. For more information about wwwins and Isobar, please visit http://www.wwwins.com.

About Starstreet Precinct
Starstreet Precinct--centred around Three Pacific Place and mainly comprising Star Street, Moon Street, Sun Street and Wing Fung Street--is fast generating buzz as a destination for those who are in the mood for unique lifestyle choices. Back in the 1900s, it was the location of Hong Kong Electric's first power plant. Today, it has evolved into an emerging dining precinct with a colourful choice of design-driven lifestyle stores. More details on the Precinct are available at http://www.starstreet.com.hk.

About global digital agency network Isobar
Launched as a digital division of Aegis Media in May 2003, Isobar is the world's largest full service digital marketing network that provides alignment, integration, coordination and leverage of all digital assets within Aegis Media on a global, regional and a national basis. Through its global network of 108 offices in 39 markets, Isobar services include strategy and consulting, online advertising and media, web site build, paid and organic search, social and viral marketing, mobile and CRM. Isobar has over 3,500 people, online billings of nearly $2 billion and is ranked 2nd largest global digital network by RECMA.

For more information, please visit http://www.isobar.net.

Contact:
Sarah Goh
Marketing & Communications Manager
Sarah (dot) Goh (at) wwwins (dot) com
+852 3962 4445

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