New Marketing Seminar for Musicians Explains Why Branding Trumps Talent at the Box Office

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New "Brand The BandTM" seminar helps bands and individual musicians in all genres build their own brands by using time-tested tools from the worlds of advertising and marketing.

As we've seen from countless musical acts and celebrities over the years, talent alone ultimately plays a supporting role in achieving commercial success

The hottest marriage in entertainment these days isn't between Brad and Angelina. It is between bedfellows of an entirely different sort -- music and marketing.

At the core of this union is "Brand The BandTM," a new marketing seminar enabling bands and individual artists of any genre to build their own unique brand identities by understanding and using the same branding, imaging, messaging and naming tools that have long been advertising and marketing industry standards.

The brainchild of Christopher Payne-Taylor, Brand The Band is a crossroads concept at the intersection of Payne-Taylor's 20 years of marketing expertise and his equally enduring personal experience as an original "acoustic garage rock" singer/songwriter. It is this unique duality that he brings to an increasingly impenetrable music industry, helping musicians take a time-tested set of tools from the advertising and marketing world and use them to meet the ever-increasing challenge of achieving stardom.

"As we've seen from countless musical acts and celebrities over the years, talent alone ultimately plays a supporting role in achieving commercial success," Payne-Taylor says. "The most critical asset by far is branding -- that singular quality that defines one's unique, unmistakable persona -- and can be translated into lucrative appeal to mass audiences. My advice to bands and musicians is sure, practice all you want, but without a unique and compelling brand identity your chances of hitting it big are very limited."

While developed specifically for performing musicians, Brand The Band is directly relevant to all key players in the music industry. This includes event producers, record and music management companies, music schools and college degree-granting music programs. "We're talking to retail music stores to host the seminar and even expect DJs to get involved as well," Payne-Taylor says.

Brand The Band seminars are being scheduled around the country, and content has been delivered via podcasts and soon as on-demand webinars. The seminar also is available as a customized onsite and/or distance learning program.

For more information, visit http://www.brandtheband.net. Contact Bill Bradley to schedule an interview with Payne-Taylor:
Bill Bradley
Bottom Line Communications
Tel.: 978/692-7422

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BILL BRADLEY

Bill Bradley

617-620-3882 (cell)
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