Budget Online Brand More Than Doubles Sales During The Credit Crunch

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Photo Paper Direct, a well established London based Inkjet printer consumable e-retailer, is experiencing its fastest growth in 10 years despite the gloomy economic outlook. Sales have more than doubled over the past year and the company is employing more staff to deal with demand.

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We aim to continue our phenomenal growth and we are well on our way to become a major player in the online office products market

Photo Paper Direct, a London based Inkjet printer consumable e-retailer, is experiencing its fastest growth in 10 years despite the gloomy economic outlook. Sales have more than doubled over the past year and the company is employing more staff to deal with demand. The company attributes their strong performance to their choice of budget products and Internet only sales strategy which keeps cost low and allows them to sell their products all over the world.

"Demand from UK small businesses has been particularly strong this year," said managing director Joseph Eitan. "In fact, demand has been so strong for budget lines that we recently had to completely upgrade our Internet site and take more staff to cope." As well as selling on their own website Photo Paper Direct also sells through eBay, Pixmania and Amazon Marketplace. Joseph adds, "We know that to achieve maximum market penetration and to reach as many customers as possible, a multi channel sales strategy is vital."

Photo Paper Direct also put their success down to providing high quality non branded budget products while not compromising on quality. Each product is tested to ensure it meets their high standards and our staff is trained to ensure the product qualities are communicated effectively to the customer. During these tough economic times, businesses are looking for every possible way to grow or at least maintain sales, but at the same time, need to cut cost in order to stay competitive.

Joseph explains, "Professional photographers, especially wedding photographers, must be able to provide their customers with a high quality product to stay in business. By opting for a budget line that can still provide the exceptional quality you demand, you're able to reduce your costs and win more new business, making Photo Paper Direct the logical choice."

Photo Paper Direct is looking to expand their operation, moving into bigger premises and reviewing, revising and adding to their range. "We aim to continue our phenomenal growth and we are well on our way to become a major player in the online office products market" said Joseph" and we believe that we have built an effective product range, encompassing both professional and non-professional users, marketed by a great team to the UK and worldwide."

About Photo Paper Direct:
Inkjet printer consumable e-retailer
Photo Paper Direct is well established online printer consumable e-retailer based in Barnet, North London, UK. They sell a wide range of Inkjet media and photo paper products including Fine Art Paper and Remanufactured Inkjet cartridges. The company was set up by Joseph Eitan a veteran of the online world with background in ecommerce.

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