MediaTrac Selects SEcureData Solution from StoneEagle

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StoneEagle Provides Standardized DMS Data to Streamline and Automate Processes for MediaTrac

The ability of StoneEagle to retrieve and deliver DMS data is very helpful to MediaTrac

The StoneEagle Group (StoneEagle) today announced that MediaTrac, LLC (MediaTrac), a marketing technology company providing customized frequency marketing, customer loyalty, retention and media tracking programs to auto dealers, has selected SEcureData from StoneEagle to provide accurate, comprehensive and timely data from their clients' dealership management systems (DMS).

Automotive dealers utilize the DMS according to their individual business practices; consequently the data format is inconsistent across the market. StoneEagle's SEcureData solution aggregates inaccessible and inconsistent data from numerous DMS types. StoneEagle cleanses, standardizes and custom maps each dealer for data integrity and delivers the "transactable" data to applications such as MediaTrac. SEcureData provides MediaTrac with the data necessary to deliver effective customer loyalty programs on behalf of their client dealers.

The LoyaltyTrac customer retention program can automatically filter and market to a dealer's customers based solely on their past purchase habits. Dealerships are now realizing that building meaningful customer relationships while providing some form of member equity will lead to long-term success. MediaTrac expects to reach the six million member plateau before the end of 2009.

"The ability of StoneEagle to retrieve and deliver DMS data is very helpful to MediaTrac," said Jeff Shenk, Director of Operations for MediaTrac. "As our goal is to supply dealers with the very best in technology to help improve customer loyalty, we are excited to have StoneEagle as a technology partner."

"The SEcureData solution is hosted and managed by StoneEagle to provide our clients with the highest levels of security, reliability and scalability. The data processing and quality assurance measures we have implemented, coupled with our ability to tailor a solution around a client's specific business rules, provides a winning scenario for companies offering software applications to the automotive industry," said Jason Gillette, Director of Sales & Marketing for The StoneEagle Group. "StoneEagle is excited to work with MediaTrac to provide a seamless and secure data solution to their client dealers."

About The StoneEagle Group
StoneEagle designs, develops and delivers software solutions and enterprise administration systems for numerous Insurance Carriers, Third Party Administrators and Aftermarket Product Providers. StoneEagle leverages technology to create secure connection points between these providers and their client base, which are predominately Automotive Dealers and Financial Institutions. SEcureSolutions are utilized by over 6500 automotive dealers through relationships with multiple clients, ranging from general agencies specializing in F&I to software application providers servicing the automotive industry. For additional information please visit http://www.stoneeagle.com.

About MediaTrac, LLC
Headquartered in San Ramon, California, MediaTrac, LLC is a marketing technology company providing customized frequency marketing, customer loyalty, retention and media tracking programs. The company is one of the fastest growing, privately held firms in Northern California. For additional information please visit http://www.media-trac.com.

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Jason Gillette
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