Email Service Provider Listrak Offers Educational Webinar on Search Engine Optimization and Why It Matters

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Rebecca Lieb, Author of "The Truth about Search Engine Optimization" and ClickZ Contributor, Shares with Marketers How to Optimize their Website for Search Engines to Improve the Volume and Quality of Traffic

Listrak, a leading email marketing solution provider, today announced its latest webinar for email marketers taking place on July 15, 2009, 1:00-2:00 ET. Rebecca Lieb, VP of Econsultancy, will discuss optimizing websites for search engines, at a free webinar for marketers called "What is SEO, and Why it Matters."

"The goal of optimizing a web site is to increase the likelihood it will appear at the top, or near the top, of search engine results when selected keyword phrases are queried. The goal isn't merely to attract traffic to the website in question, but to attract quality traffic," said Lieb.

According to Lieb, SEO is an art and a science that can be applied to nearly all the elements of a Web site: the copy, its design, the type of coding used, links, and site architecture.

"Search Engine Optimization (SEO) improves the volume and quality of traffic to a web site from search engines via "natural" or "organic" search results. It's the process of making a web site search engine friendly. And like most forms of online marketing, SEO exists between the right and left brain hemispheres. It spans marketing and IT, PR and analytics."

Rebecca Lieb currently oversees U.S. operations for Econsultancy, which is headquartered in London, UK. She continues to write a regular column for ClickZ, having previously served as an editorial consultant to The ClickZ Network, and having serving as its editor-in-chief for over seven years. She also ran SearchEngineWatch.com.

In February 2009 her new book "The Truth about Search Engine Optimization" was released, and instantly became a best seller on Amazon.

The webinar on July 15, 2009 will provide an overview of the fundamentals of SEO, and arm marketers with a roadmap for getting started -- and getting found -- in organic search results.

To register for "What is SEO, and Why it Matters" click on the following link:
https://www1.gotomeeting.com/register/829938521

About Listrak:
Listrak gives you the tools you need to engage your audience in relevant email conversations. With Listrak email marketing, you have the most detailed reports, more automated features, better targeting tools, superior deliverability, ongoing education, and exceptional service at a price that meets your budget. From self-managed accounts to full service solutions, Listrak is committed to your success.

Listrak is dedicated to educating email and direct marketers on the latest email marketing best practices through its white papers, case studies, webinars, podcasts, and events. Listrak services clients, such as Daimler Chrysler, Motorola, L'Oreal, and the Islands of the Bahamas, from its Lititz, PA headquarters. Listrak was named the 2006 Small Business Technological Excellence Award winner by the Philadelphia Chamber of Commerce, the 2006 Emerging Business of the Year by the Central Penn Business Journal, a Top Fifty Fastest Growing Company in 2006 and 2005 by the Central Penn Business Journal, and the 2005 Growth Company of the Year by the Technology Council of Central PA. To learn more, visit http://www.listrak.com.

About Econsultancy:
Econsultancy is a community (80,000+ members) where the world's digital marketing and ecommerce professionals meet to sharpen their strategy, source suppliers, get quick answers, compare notes, help each other out and discover how to do everything better online.

Founded in 1999, Econsultancy has grown to become the leading source of independent advice and insight on digital marketing and ecommerce.

Learn more about Rebecca on LinkedIn or Facebook or Spock or good old Google. Or follow her on Twitter tweets. Her handle is @lieblink.

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Megan Ouellet
Listrak
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