Through the use of techniques to direct attention and boost recall rates, the success of a presentation can be vastly different and can mean the difference between closing the deal or not.
London (PRWEB) July 15, 2009
m62 visualcommunications, the global leader in presentation effectiveness, has today revealed planning enough time to rehearse presentation delivery as a vital element in the success of sales presentations.
A common mistake that many presenters make is to focus on the design of presentation slides and the content and do not consider the impact that a slick and professional delivery can have on the audience.
m62 incorporates psychological techniques into all of its presentations and combines this with intense training for presenters on body language and directing attention to ensure that audiences engage with the presenter and retain as much information as possible.
Nicholas Oulton, Founder of m62 visualcommunications commented: "When creating a business presentation it's imperative that every element is considered and scheduled for. Many presenters, when creating presentations, will focus on design and content and completely disregard delivery, which we feel is potentially the most important element of an interactive presentation in terms of attracting and retaining an audience's attention.
"Through the use of techniques to direct attention and boost recall rates, the success of a presentation can be vastly different and can mean the difference between closing the deal or not."
m62 employs Visual Cognitive Dissonance (VCD) and Passive Mnemonic Processing (PMP) to firstly engage with the presenter and secondly, improve audience recall rates, and allowing presenters to select the specific information to be recalled.
m62 has delivered over 6,500 presentations to date for clients including Microsoft, Siemens, Sony, Toyota and BP. m62 works across a variety of B2B sectors globally, from construction and medical to finance, IT and media.
For more information about m62 visual communications, please call 0870 602 6262 or visit m62.net.