Envisiontel Redefines Learning Management With Salesforce.com Integrated Training Platform

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EnlightenCRM marries Moodle and SalesForce.com to help companies drive more leads through training activities!

Envisiontel has released EnlightenCRM (http://www.youtube.com/watch?v=jAFQpA0SxsQ), a custom training platform that integrates student data from Moodle with contact records in Salesforce.com. Using account and contact record triggers in Salesforce.com, companies can easily manage customer and partner access to training content, all from their CRM application.

"Most companies would never dream of using a traditional LMS for training customers because of the cost barriers to licensing such a high number of users", said Matt Lee, founder and President of Envisiontel. "We've found that the open source nature of Moodle makes it ideal for scaling to an infinite user base, while the data reporting and analysis that can be accomplished in Salesforce.com makes Moodle more appealing to a corporate user that needs to look at student records differently than a traditional educational institution".

Besides managing user authentification and student results, EnlightenCRM (http://www.youtube.com/watch?v=jAFQpA0SxsQ) has proven surprisingly useful as a marketing and lead generation tool. "We built this application from a training perspective rather than a marketing one. However, the feedback we are receiving from customers is that it is giving them very detailed pictures of what their customers are hungry for, which allows for targeted messaging and follow up."

About Envisiontel
Since 2003 Envisiontel has been building multimedia content for elearning. Today, the company offers a full range of products and services that help companies translate their traditional classroom materials into compelling remote learning libraries. Envisiontel is an Adobe Solution partner and reseller, which allows them to mix the power of traditional boxed software with the flexibility of custom services to create tailored training solutions that fit customer's business needs and deliver on ROI expectations.


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Jonathan Turkle
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