Women & Wine® Launches Social Media Marketing Campaign 'Celebrate Summer the French Way' -- Branded Trivia Game for Wine & Food Lovers

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Women & Wine® http://womenwine.com, a social media platform where lovers of wine, food and travel can share stories, post events, photos and videos has licensed technology to create a daily trivia game that can be played through July 18, 2009 at http://womenwinegame.ringorang.com. Since 2006, W&W creates online content campaigns focused on creating experiences, promos and contests - and offline signature experiences and events for companies seeking to "win the hearts and minds of this niche audience - which also now include men who are more interested in the story more than the score," says CEO Julie Brosterman.

Wine enthusiasts are typically college educated professionals who are also interested in movies, books, travel and good food


Women & Wine® http://womenwine.com, a social media platform where lovers of wine, food and travel can share stories, post events, photos and videos has licensed technology to create a daily trivia game that can be played through July 18, 2009 at http://womenwinegame.ringorang.com.

Since 2006, W&W creates online content campaigns focused on creating experiences, promos and contests -- and offline signature experiences and events for companies seeking to "win the hearts and minds of this niche audience -- which also now include men who are more interested in the story more than the score," says CEO Julie Brosterman. "It's important with all the noise out there that the message is organic and true to the brand so that the consumer is engaged and curious to learn more. Current and former engagements include TCM, Sofitel, Guess, W Magazine, 10 Cane Rum, Focus Features, the LA Fairplex, Banfi for Rosa Regale, at home viewing parties for the premiere of Drop Dead Diva for Lifetime and more.

Once the player registers, the daily trivia games icon randomly pops up with 12 multiple choice questions a day -- one per hour -- about French wine, food and travel. Users elect to play each round and then points countdown while they search for the correct answer. The daily high scorer will receive a box filled with goodies from the sponsors which include a French music DVD, a whisk, an ice bucket, educational materials and more.

Brosterman encourages players to invite friends to play the game -- or co-workers -- to see who has the greatest level of knowledge. "The best part of the game, of course," she states, is that the player has fun and will come away with information about France that is useful and engaging."

This game was specifically created by Women & Wine® for the Celebrate Summer the French Way campaign with Les Maitres Cuisiniers de France chefs at selected restaurants offering a $30 dining promotion through July 18th. Participating restaurants can be seen at http://mcf-usa.com. Additionally, W&W has set up a page http://womenwine.com/posts/photos for individuals to submit original photos to a contest on How Do You Celebrate Summer the French way which ends on July 18th. The participants in each of these programs must be 21 years of age to participate.

Women & Wine® is in discussion and working with many other companies interested in creating campaigns utilizing W&W's expertise. "Wine enthusiasts are typically college educated professionals who are also interested in movies, books, travel and good food," says Brosterman. Our clients are tv/film, retailers, fashion, hotels and wine regions as well as food, wine and spirits companies. Interested parties should contact e-mail julie (at) womenwine.com.

About Women & Wine®:
Women & Wine® http://womenwine.com is a social media platform that is open for user generated content about wine, food and travel. The company creates an online connection -- and offline events for this niche audience ages 25-59 and has held events in 31 cities for over 7,000 people on behalf of A-list clients. The Founder & CEO Julie Brosterman realized many years ago that the Free Members to the site were more interested in sharing a glass of wine offline then in the traditional scores and ratings.

The company specializes in storytelling and encourages visitors to the site to share theirs. Contributions come from pros and novices from around the world.

Brosterman also hosts a weekly Women & Wine radio show http://womenandwineradio.com on Sundays at 10 a.m. PST on CRNTalk.com and is distributed to 14 million Time Warner Cable households. The show is a top 100 wine show on i-Tunes. W&W owns Wine Valet at Two Rodeo Drive http://wine-valet.com a wine boutique and wine concierge service on the P-1 level of 2 Rodeo 310.274.9224. With only 85 wines on the shelf at any one time, they try to meet every winemaker whose wine is on the shelf and share their stories with the clients who frequent the store.

The company owns the trademarks for Women & Wine® in the U.S. and EU as well as for Wine Valet®.

Media Contact:
Marc Schector
310.274.9224
310.245.1831

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