Lafayette, CO (PRWEB) July 15, 2009
TrainingPeaks has been selected by the Multiple Myeloma Research Foundation (MMRF) as the official training software of the MMRF Marathon and Half Marathon Program. Race participants preparing to run in support of the MMRF's mission will be able to use TrainingPeaks to track their workouts, keep a food diary, and access the training plans delivered by MMRF Team Coach Tom Holland, MS, CSCS, providing them with the motivation and training necessary to arrive well-prepared and finish their event eager to return again in support of MMRF.
The training plans will be loaded into an interactive training log that will allow participants to map their runs, create routes, keep a meal diary, record workout data such as heart rate, pace, elevation gain and much more either manually, or by uploading data from one of more than 80 popular training devices including Garmin, Polar, Timex, iPhone and others.
"We are honored to have this opportunity to support MMRF event participants in their mission to raise money to research a cure for multiple myeloma," Donavon Guyot, CEO of Peaksware, the development company of TrainingPeaks said. "By offering our TrainingPeaks software to each participant, we are giving them the tools to successfully achieve their goals."
The MMRF Marathon Program, established in 2008 with 60 runners raising $300,000, has exploded to a program that will more than triple in number of runners and will exceed $1 million in funds raised in 2009. Ninety three percent of all funds go directly to myeloma research and related programs.
"Since so many of our team members live in various parts of the country, and don't participate in formal group training, we wanted to be able to provide the best 'virtual training' that we could to support our runners," said Alicia O'Neill, who heads up the marathon and half marathon program for the MMRF. "We know how much our runners give of themselves to get ready for race day and to raise money for this incredible cause. We want to be sure to give them the best support and the tools that can prepare them for race day. We also know firsthand how much time can be saved by using these turnkey interactive training plans. When we learned we were able to access the training plans of our team coach, Tom Holland, MS, CSCS, via TrainingPeaks, we were sold."
Tom Holland, MS, CSCS, has been the coach of the MMRF Marathon team since its inception in 2008. His connection to the Multiple Myeloma Research Foundation stems from his relationship with myeloma patient Gerald Luff, the father of his boyhood friend. Luff died from multiple myeloma in 2008. Tom is an exercise physiologist and sports performance coach who has helped thousands of people reach their fitness goals. Tom holds a Masters degree in Exercise Science and Sport Psychology and has been certified by the ACSM, NASM, NSCA and ACE. Tom is the author of The 12-Week Triathlete and The Marathon Method and has also starred in numerous fitness videos. Recently named one of the Top Ten Fitness Professionals in the Country by Women's Health Magazine, Tom is a frequent contributor to the media and has appeared on NBC, CNN Headline News and ABC's Good Morning America. As an elite endurance athlete, Tom has completed 15 Ironman Triathlons including IM China, Malaysia, New Zealand, Australia, South Korea and Germany. A member of PowerBar's Team Elite, Tom has run over 50 marathons and ultramarathons and is a sub-3 hour marathoner.
Peaksware, LLC, founded in 1999, develops software systems to help motivated individuals and professionals achieve health, fitness and peak performance. In addition to the world's leading online training and nutrition log, TrainingPeaks.com, Peaksware also produces the desktop products Device Agent and WKO+. Each of these products is sold both direct to consumers and can also be customized in a white label format for enterprise customers. For more information or to discuss business development opportunities contact info_at_peaksware.com.
About Multiple Myeloma: Multiple myeloma is an incurable blood cancer. Although progress has been made in treating multiple myeloma, the five-year relative survival rate remains one of the lowest of all cancers. In 2008, an estimated 19,920 adults in the United States were diagnosed with multiple myeloma and an estimated 10,690 people died from the disease.
About the MMRF: The Multiple Myeloma Research Foundation (MMRF) was founded by twin sisters Karen Andrews and Kathy Giusti, soon after Kathy was diagnosed with multiple myeloma. The mission of the MMRF is to relentlessly pursue innovative means that accelerate the development of next-generation multiple myeloma treatments to extend the lives of patients and lead to a cure. As the world's number-one private of multiple myeloma research, the MMRF has raised over 120 million since its inception to fund more than 110 laboratories worldwide. An outstanding 93% of funds raised go toward research and related programming.