Keeping Up with the Times: Lathem Launches New Corporate Web Site

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When you first log on to Lathem's new web site at http://www.lathem.com, you are greeted by a virtual analog wall clock. Amazingly, it displays the precise time to the exact second, complete with a functional sweeping second hand. Although an innovative bit of digital architecture, the clock is representative of Lathem's emphasis on technology and quality since 1919.

When you first log on to Lathem's new web site at http://www.lathem.com, you are greeted by a virtual analog wall clock. Amazingly, it displays the precise time to the exact second, complete with a functional sweeping second hand. Although an innovative bit of digital architecture, the clock is representative of Lathem's emphasis on technology and quality since 1919.

As part of its 90th anniversary this year, Lathem wanted a new website that reflected its dedication to the changing needs of its customers and dealers. It also serves to clearly differentiate the Lathem brand from its competitors and communicate its three primary markets: Time, Labor and Security.

The new web site design provides visitors with more options for locating product and company information. Within these new navigational tools is the Product Spotlight, offering a user-interactive option for finding new items. The Quick Find section allows visitors to easily jump to product categories, find accessories and select support options. The homepage also showcases the latest press releases and other news items about the company.

With a revised Dealer area, businesses interested in reselling Lathem products can now easily find information on why and how to become a dealer. Additionally, customers wanting to find a local dealer can do so by using the online Dealer Locator by simply entering their zip code.

The enhanced Support section offers existing customers many useful features, including;

  • Software upgrades and patches for Lathem's popular PayClock software
  • Online technical assistance via Live Chat or Online Remote Assistance
  • Product manual downloads
  • An interactive Knowledge Base of technical support information regarding Lathem products
  • Online product registration and more…

"This new web site more accurately reflects our overall direction and excitement about the future. It allows visitors to easily locate the latest information on our products and services in order to make an informed decision," said Andrew Turpen, Marketing Specialist at Lathem. "Lathem has a 90 year history of adapting to the changing needs of our customers. Our new web persona is indicative of our commitment to putting our customers first."

About Lathem
Headquartered in Atlanta, Georgia, Lathem is one of the world's leading designers and manufacturers of time, labor and security products for business. The company specializes in three primary lines of business: time and attendance products, synchronized clock systems, and small business access control solutions. Founded in 1919, Lathem is proud to celebrate its 90th anniversary, and remains a family-owned and operated US manufacturer with over 150 employees. More than 300,000 companies worldwide use a Lathem product every day to help manage their business. More information can be found online at http://www.lathem.com.

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WENDY ALPINE
Lathem
770.321.6386
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